Salesforce Marketing Cloud Personalization Senior Developer

About the Role

Salesforce Personalization Developer

Key Responsibilities

• Configure and implement

  Marketing Cloud Personalization (Interaction Studio)

  , including data feeds, user profiles, and real-time behavioral tracking.
• Design and deploy

  personalization campaigns

  , rules, templates, and recommendation strategies.
• Collaborate with marketing and CX teams to translate business requirements into scalable personalization use cases.
• Develop personalized web experiences using

  HTML, CSS, and JavaScript

  .
• Build dynamic, data-driven content using

  AMPscript

  and

  Server-Side JavaScript (SSJS)

  .
• Integrate Marketing Cloud Personalization with other Salesforce Marketing Cloud components such as

  Journey Builder

  ,

  Email Studio

  ,

  Mobile Studio

  , and

  CDP

  .
• Leverage REST/SOAP APIs for data exchange, event tracking, and personalization automation.
• Support data ingestion processes, identity resolution, and profile unification for accurate personalization.
• Monitor personalization performance metrics and provide insights to continuously optimize engagement.
• Ensure adherence to

  GDPR, CCPA

  , and organizational data privacy standards.
• Collaborate with cross-functional teams including marketing, analytics, CRM, and engineering.

Required Technical Skills

• Minimum 7+ years of work experience in Salesforce.com Projects.
• Should be expertise in Salesforce.com standard functionality and features (Sales, Services and Marketing), Apex Programming and Force.com Capabilities
• Should have 5+ years of experience in

  Marketing Cloud Personalization (Interaction Studio)

  .

• Strong hands-on experience configuring

  Marketing Cloud Personalization (Interaction Studio)

  .
• Expertise in designing personalization strategies, decision rules, and recommendation logic.
• Proficiency in

  HTML, CSS, JavaScript

  for dynamic and personalized web components.
• Hands-on experience with

  AMPscript and SSJS

  for personalized email and web content.
• Understanding of

  REST/SOAP APIs

  , data modeling, and ingestion pipelines.
• Knowledge of user identity resolution, profile stitching, and behavioral data management.

Business & Functional Skills

• Strong knowledge of

  Audience Segmentation

  , real-time interactions, and

  Journey Builder

  integration.
• Ability to analyze engagement metrics and optimize personalization strategies.
• Familiarity with

  Customer Data Platform (CDP)

  concepts and data-driven targeting.
• Understanding of data governance, privacy, and compliance requirements (GDPR/CCPA).

Preferred Certifications

• Salesforce Marketing Cloud Developer

• Salesforce Marketing Cloud Consultant

• Marketing Cloud Personalization / Interaction Studio Accreditation