Salesforce Marketing Cloud Developer

10 - 17 years

10 - 17 Lacs

Posted:7 hours ago| Platform: Naukri logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Marketing Cloud

Responsibilities:

Aspects of what we need

Solution Implementation:

  • Utilize knowledge of

    Marketing Cloud

    to enhance customer-facing and internal processes
  • Develop, configure, implement and data migration working with

    Marketing Cloud

    and other integrations
  • Collaborate with cross-functional teams to design, implement, and optimize Marketing Cloud solutions
  • Communicate project concepts and outcomes to client project stakeholders
  • Design and delivery of solutions in Email Studio including A / B testing
  • Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further
  • Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics
  • Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement
  • Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources like Snowflake
  • Conduct user training and actively promote user adoption of Marketing Cloud
  • Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines
  • Take ownership of projects and deliver quality solutions within timelines
  • Collaborate with business stakeholders to gather and analyze requirements, and provide innovative solutions aligned with Owens & Minors core values.

Integration & Technical acumen:

  • Build and maintain integrations between Salesforce and other enterprise systems

  • Ensure the quality and performance of the implemented solutions through code reviews, testing, and optimization.
  • Collaborate with cross-functional teams to integrate Salesforce with other systems and external data sources
  • Ensure adherence to best practices, coding standards, and security protocols
  • Troubleshoot and resolve issues, ensuring platform stability and performance

Qualifications:

  • Minimum of 5 years of hands-on Salesforce development experience
  • Ability to work with clients to design customer journeys, and associated data models.
  • Extensive experience with

    Marketing Cloud

    Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio
  • Understanding how to build a custom preference center
  • Conceptual understanding, to be able to establish data models, work with API’s and configurations
  • Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (andQuery Studio experience) or Guide Template Language
  • Experience with Salesforce CRM (Sales & Service Cloud, Communities)
  • Strong understanding of data modeling, database design, and data security principles
  • Excellent problem-solving, analytical, and troubleshooting skills
  • Strong communication and collaboration skills, with the ability to coordinate with cross-functional teams
  • Experience in mentoring team members

Work Hours:

• This role requires working in India Standard Time (IST) hours during a portion of US hours to ensure seamless collaboration with the onshore team and stakeholders

  • Working hours 3 pm IST – 12 Midnight / 5 pm IST – 2 am IST (will be decided)

Additional Qualifications:

The following areas would be a plus

  • Snowflake integration
  • Certified Marketing Cloud Consultant
  • Certified Marketing Cloud Email Specialist

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