Sales & Marketing - GTM

Job Title:

Sales & Marketing GTM Executive (AI Products)

Company:

Citimedia

Location:

Hyderabad (Hybrid/On-site)

Experience:

03 Years (Freshers with relevant internships and a strong marketing mindset are encouraged to apply)

About Citimedia

Citimedia is a media intelligence and technology-driven organization delivering cutting-edge AI products like Geo.AI and Daisy Intelligence. We empower brands and agencies with location-based insights, predictive analytics, and automation to drive smarter, more impactful marketing decisions.

Sales & Marketing Go-to-Market Executive

Role Overview

In this role, you will collaborate with Sales, Product, and Marketing teams to design and implement go-to-market strategies, support sales enablement, generate demand, and improve product visibility. You will act as the bridge between product capabilities and customer needs, ensuring we communicate the value of our AI products effectively in the market.

Key Responsibilities

• Assist in creating and executing go-to-market plans for Geo.AI, Daisy Intelligence, and upcoming AI products.
• Conduct market research and analyze trends, competitors, and customer insights to inform GTM strategies.
• Develop value-driven messaging and positioning for key customer segments (Retail, Real Estate, FMCG, Agencies, etc.).
• Work closely with the sales team to create enablement materials (deck, one-pagers, demos, case studies).
• Execute demand generation campaigns across channels including LinkedIn, email, webinars, and media networks.
• Collaborate with marketing agencies or internal teams to create brand and product awareness campaigns.
• Track and report the performance of GTM activities and key metrics like MQLs, product engagements, and conversions.
• Support thought leadership and brand positioning through events, podcasts, and industry partnerships.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, Mass Communication, or related field.
• Strong interest in AI, data-driven marketing, and media technology.
• Excellent communication, presentation, and storytelling skills.
• Basic understanding of B2B SaaS, digital marketing funnels, or product-led growth models.
• Experience with tools like Canva, HubSpot, Google Analytics, or LinkedIn Campaign Manager.
• Ability to manage multiple projects in a fast-paced environment.

Nice-to-Have Skills

• Hands-on experience with AI, Martech, Adtech, or data-driven product marketing.
• Familiarity with CRM platforms like Zoho, Salesforce, or HubSpot.
• Content creation skills (copywriting, Canva design, video snippets).
• Knowledge of digital media planning or brand campaign execution.