SALES EXECUTIVE

Terms of Reference (ToR)

Purpose of Role:
To drive secondary sales, expand retail coverage, maintain strong relationships with retailers, and ensure timely order booking and scheme execution in the assigned territory.

Core Responsibilities:

• Visit retail outlets daily to book orders and promote products
• Achieve monthly sales targets and outlet activation goals
• Educate retailers on schemes, discounts, and new launches
• Ensure proper visibility and merchandising at outlets
• Collect market feedback and competitor intelligence
• Coordinate with delivery/logistics team for timely fulfillment
• Update CRM or sales app with visit logs and order details
• Resolve retailer queries and escalate issues to Sales Manager
• Participate in promotional drives and field campaigns

Key Result Areas (KRA)

Area

Description

Sales Target Achievement

Meet daily, weekly, and monthly order booking goals

Outlet Coverage

Visit and engage with assigned outlets consistently

Scheme Communication

Ensure retailers understand and utilize current offers

Retailer Relationship

Build trust and rapport with shop owners and staff

Market Feedback

Share competitor activity and consumer trends with Sales Manager

Reporting Discipline

Submit daily visit reports and CRM updates without delay

Merchandising Execution

Maintain product visibility and POS material at key outlets

Key Performance Indicators (KPI)

KPI Metric

Target / Frequency

Measurement Method

Daily Outlet Visits

15–20 per day

GPS / Visit Logs / CRM

Monthly Sales Volume

₹[2,50,000]

ERP / Sales Dashboard

Outlet Activation Rate

+5% new outlets per month

CRM / Field Visit Logs

Scheme Awareness Score

≥ 90% retailer awareness

Spot Checks / Retailer Feedback

CRM Update Timeliness

100% daily updates

CRM Backend Audit

Retailer Satisfaction Score

≥ 80% satisfaction rating

Monthly Surveys / Feedback

POS Material Placement

100% coverage in target outlets

Field Audits / Visual Checks

Tools & Support Provided

• Mobile CRM or sales tracking app
• Retailer database with assigned route map
• Monthly scheme calendar and product brochures
• Sales kit with POS materials and branding assets
• Training sessions on product knowledge and selling skills

Job Type: Full-time

Pay: ₹10,090.58 - ₹28,848.87 per month

Benefits:

• Commuter assistance

Work Location: In person