Terms of Reference (ToR) Purpose of Role: To drive secondary sales, expand retail coverage, maintain strong relationships with retailers, and ensure timely order booking and scheme execution in the assigned territory. Core Responsibilities: Visit retail outlets daily to book orders and promote products Achieve monthly sales targets and outlet activation goals Educate retailers on schemes, discounts, and new launches Ensure proper visibility and merchandising at outlets Collect market feedback and competitor intelligence Coordinate with delivery/logistics team for timely fulfillment Update CRM or sales app with visit logs and order details Resolve retailer queries and escalate issues to Sales Manager Participate in promotional drives and field campaigns Key Result Areas (KRA) Area Description Sales Target Achievement Meet daily, weekly, and monthly order booking goals Outlet Coverage Visit and engage with assigned outlets consistently Scheme Communication Ensure retailers understand and utilize current offers Retailer Relationship Build trust and rapport with shop owners and staff Market Feedback Share competitor activity and consumer trends with Sales Manager Reporting Discipline Submit daily visit reports and CRM updates without delay Merchandising Execution Maintain product visibility and POS material at key outlets Key Performance Indicators (KPI) KPI Metric Target / Frequency Measurement Method Daily Outlet Visits 15–20 per day GPS / Visit Logs / CRM Monthly Sales Volume ₹[2,50,000] ERP / Sales Dashboard Outlet Activation Rate +5% new outlets per month CRM / Field Visit Logs Scheme Awareness Score ≥ 90% retailer awareness Spot Checks / Retailer Feedback CRM Update Timeliness 100% daily updates CRM Backend Audit Retailer Satisfaction Score ≥ 80% satisfaction rating Monthly Surveys / Feedback POS Material Placement 100% coverage in target outlets Field Audits / Visual Checks Tools & Support Provided Mobile CRM or sales tracking app Retailer database with assigned route map Monthly scheme calendar and product brochures Sales kit with POS materials and branding assets Training sessions on product knowledge and selling skills Job Type: Full-time Pay: ₹10,090.58 - ₹28,848.87 per month Benefits: Commuter assistance Work Location: In person
Terms of Reference (ToR) Purpose of Role: To lead and execute the sales strategy across assigned territories, drive revenue growth, manage field teams, and build strong relationships with retailers and distributors. Core Responsibilities: Develop monthly and quarterly sales plans by zone and region Recruit, train, and supervise Sales Executives and field staff Monitor secondary sales, outlet coverage, and order volumes Coordinate with marketing for schemes, promotions, and launches Analyze competitor activity and market trends Ensure CRM updates, reporting accuracy, and compliance Collaborate with operations for delivery and stock alignment Promote digital tools (e.g., WhatsApp catalogs, order apps) among retailers Key Result Areas (KRA) Area Description Sales Target Achievement Meet monthly and quarterly revenue goals by category and territory Outlet Expansion Increase number of active retail outlets and geographic coverage Team Management Build and retain a high-performing sales team Market Intelligence Provide insights on competitor pricing, schemes, and consumer behavior Promotion Execution Ensure proper rollout of schemes and visibility campaigns Retailer Engagement Maintain strong relationships and satisfaction levels among top outlets Reporting & Compliance Submit accurate reports and adhere to company policies Key Performance Indicators (KPI) KPI Metric Target / Frequency Measurement Method Monthly Sales Volume ₹[5,00,000] per zone/region ERP / Sales Dashboard Outlet Activation Rate +10% new outlets per quarter CRM / Field Visit Logs Sales Team Productivity Avg. 15 visits/day per executive GPS / Daily Call Reports Scheme Execution Compliance 100% coverage in target outlets Field Audits / Retailer Feedback Retailer Satisfaction Score ≥ 85% satisfaction rating Quarterly Surveys / NPS Competitor Intelligence Reports 1 report/month Submitted to MD / Marketing Training Hours per Executive ≥ 8 hours/quarter HR Records / Training Logs CRM Update Timeliness 100% daily updates CRM Backend Audit Tools & Support Provided Mobile CRM or sales tracking app Retailer database with segmentation Monthly scheme calendar from marketing Sales dashboard access for real-time tracking Training modules for onboarding and upskilling Job Type: Full-time Pay: ₹10,931.88 - ₹49,537.70 per month Experience: B2B sales: 2 years (Required) Willingness to travel: 100% (Required) Work Location: In person Application Deadline: 20/10/2025
Terms of Reference (ToR) Purpose of Role: To drive secondary sales, expand retail coverage, maintain strong relationships with retailers, and ensure timely order booking and scheme execution in the assigned territory. Core Responsibilities: Visit retail outlets daily to book orders and promote products Achieve monthly sales targets and outlet activation goals Educate retailers on schemes, discounts, and new launches Ensure proper visibility and merchandising at outlets Collect market feedback and competitor intelligence Coordinate with delivery/logistics team for timely fulfillment Update CRM or sales app with visit logs and order details Resolve retailer queries and escalate issues to Sales Manager Participate in promotional drives and field campaigns Key Result Areas (KRA) Area Description Sales Target Achievement Meet daily, weekly, and monthly order booking goals Outlet Coverage Visit and engage with assigned outlets consistently Scheme Communication Ensure retailers understand and utilize current offers Retailer Relationship Build trust and rapport with shop owners and staff Market Feedback Share competitor activity and consumer trends with Sales Manager Reporting Discipline Submit daily visit reports and CRM updates without delay Merchandising Execution Maintain product visibility and POS material at key outlets Key Performance Indicators (KPI) KPI Metric Target / Frequency Measurement Method Daily Outlet Visits 15–20 per day GPS / Visit Logs / CRM Monthly Sales Volume ₹[2,50,000] ERP / Sales Dashboard Outlet Activation Rate +5% new outlets per month CRM / Field Visit Logs Scheme Awareness Score ≥ 90% retailer awareness Spot Checks / Retailer Feedback CRM Update Timeliness 100% daily updates CRM Backend Audit Retailer Satisfaction Score ≥ 80% satisfaction rating Monthly Surveys / Feedback POS Material Placement 100% coverage in target outlets Field Audits / Visual Checks Tools & Support Provided Mobile CRM or sales tracking app Retailer database with assigned route map Monthly scheme calendar and product brochures Sales kit with POS materials and branding assets Training sessions on product knowledge and selling skills Job Type: Full-time Pay: ₹10,090.58 - ₹28,848.87 per month Benefits: Commuter assistance Work Location: In person