Sales And Marketing Specialist

The company LYFnGO is an integrated data enabler platform for health and wellness practitioners, aimed at enhancing their productivity and streamlining operations through data-driven decisions and AI assistance. As a Sales and Marketing Specialist at our startup, you will play a crucial role in driving our marketing strategies and sales initiatives, particularly targeting enterprise prospects. The ideal candidate should possess a solid background in B2B SaaS marketing and sales, demonstrating a successful history of developing effective lead generation strategies that resonate with large organizations. Your responsibilities will include creating comprehensive marketing plans tailored to enterprise clients, utilizing various channels such as content marketing, email campaigns, social media, and webinars to attract potential enterprise customers. You will be tasked with optimizing landing pages and implementing call-to-action strategies specifically designed for enterprise audiences. Additionally, you will oversee the entire sales process from lead qualification to closing deals with enterprise clients. Analyzing sales data to identify trends, forecast sales, and derive actionable insights aimed at large organizations will be a key part of your role. Building relationships with key decision-makers in enterprise companies through social selling and networking will also be crucial. Moreover, conducting product demos and presentations tailored to the unique needs of enterprise clients will be essential. Collaboration is vital in this role. You will work closely with product development teams to align marketing strategies with product capabilities relevant to enterprise solutions. Furthermore, collaboration with customer success teams will ensure client satisfaction and retention among enterprise accounts. To qualify for this position, you should hold a Bachelor's degree in Marketing, Business Administration, or a related field, along with a minimum of 3-4 years of experience in marketing and sales within the SaaS industry, with a specific focus on enterprise prospects. Proven experience in developing successful lead generation strategies targeting healthcare service providers is highly valued. Strong analytical skills, excellent communication, presentation, and interpersonal skills are essential for success in this role. Proficiency in CRM software (e.g., Zoho) and marketing automation tools is required. Familiarity with SEO, content marketing, and social media strategies aimed at enterprise audiences will be beneficial. The ability to work collaboratively in a fast-paced startup environment is a key skill for this position.,