SaaS Marketing Specialist

At TechUp Labs, we are a product-based IT company building smart, scalable solutions across health, education, sports, and other high-impact industries. We're on a mission to innovate and solve real-world problems through intuitive and powerful technology. We're currently looking for a Senior Sales & Marketing Executive who can bring creativity, strategy, and people skills together to accelerate our growth.

As a Senior Sales & Marketing Executive, you'll be at the forefront of our B2B outreach, driving both strategic marketing initiatives and hands-on sales efforts. This is a hybrid role for someone who's as comfortable crafting compelling content and social campaigns as they are presenting product demos and understanding customer psychology. You will collaborate closely with designers, developers, product managers, and leadership to shape messaging and strategies that convert.

• Develop and implement targeted B2B sales and marketing strategies in line with company goals.
• Craft persuasive content for marketing materials including blogs, social media posts, emails, product pages, case studies, and help articles.
• Create basic graphic designs using tools like Canva or Adobe Spark for marketing visuals and social campaigns.
• Conceptualize, script, and produce short videos to demonstrate product features or share brand stories.
• Conduct research to stay updated on industry trends and customer pain points, using this insight to inform campaigns.
• Strategically manage social media platforms to increase brand awareness and engagement.
• Optimize digital content with SEO best practices and ensure consistent messaging across all channels.
• Apply principles of buyer psychology to improve messaging and conversion throughout the sales funnel.
• Track performance of marketing initiatives and prepare reports with data-driven insights.
• Support the sales team in client communications, lead follow-ups, and proposal development.
• Represent TechUp Labs in virtual demos and client presentations.

• Minimum 2 years of experience in a sales and/or marketing role, preferably in a B2B SaaS or tech environment.
• Strong command of content creation writing, editing, and storytelling.
• Solid understanding of social media marketing and campaign management.
• Basic skills in graphic design tools (Canva, Adobe Spark, etc.).
• Hands-on experience with video creation/editing tools for marketing use.
• Good grasp of SEO, keyword research, and content optimization.
• Strong interpersonal skills and knowledge of sales psychology to drive customer engagement.
• Excellent English communication skills both written and verbal.
• Ability to independently manage tasks, prioritize work, and collaborate with remote teams.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

• Experience working in technology startups or growth-stage companies.
• Familiarity with writing help articles, product documentation, or support content.
• Demonstrated success in multi-channel campaigns (e.g., email, social, content, video).
• Portfolio or work samples that showcase your ability to create and execute marketing strategies.

You are someone who thinks like a storyteller, acts like a strategist, and connects like a salesperson. You understand the psychology behind decision-making and are constantly curious about what makes people engage, click, or convert. You're not afraid to get your hands dirty, try new formats, or jump on a sales call when needed.

• Remote work flexibility work from anywhere.
• Opportunities to grow your skill set and advance your career.
• Collaborative, learning-first environment.

Please submit your resume and tell us why you'd be a great fit for this role. Don't forget to include any relevant portfolios or sample workespecially content, social campaigns, or videos you've created or contributed to.

We're committed to building an inclusive team that values diversity. We encourage candidates from all backgrounds to apply.

• Qualified candidates will be contacted for an initial interview.
• Shortlisted applicants will be invited to further interviews focusing on marketing and sales capability, as well as team fit.

We look forward to connecting with creative, driven, and skilled individuals who are ready to make an impact.

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