Rural Marketing Specialist

Location:

Reports to:

About Bharat Intelligence

Bharat Intelligence is building Bharat's Thinking Engine an AI platform designed to understand and orchestrate India's rural economy.

Our first focus is solving the farm labour crisis by digitising and organising rural workers across Maharashtra's horticulture belts.

farmer-owned AI company

Role Overview

Marketing Lead

rural or semi-rural audiences

not a typical urban marketing role

Key Responsibilities

1. Vernacular Content & Campaigns

• Design WhatsApp, IVR, and field communication that speaks the language of farmers and labourers in

  Marathi-first

  tone and idiom.
• Write and localise all scripts, advisories, and farmer-facing content (e.g. crop messages, labour recruitment drives, cluster updates).
• Build a content calendar aligned to crop cycles and seasonal patterns.

2. Media & Brand Communication

• Oversee design and production of banners, videos, posters, and social media creatives rooted in local imagery and culture.
• Create brand narratives that balance trust, technology, and ground connection.

• Coordinate photo/video shoots at farms and labour clusters to build authentic visual stories.

3. On-Ground & Partnership Marketing

• Plan and execute activations across mandis, APMCs, Krushi Kendras, and village fairs.
• Work with Sahyadri and FPC networks for co-branded outreach and labour drives.
• Partner with local radio, print, and panchayat-level media to extend reach.

4. Data-Driven Outreach

• Manage WhatsApp broadcast campaigns and engagement analytics to refine messaging.
• Collaborate with field teams to track campaign effectiveness across clusters.
• Optimise reach using farmer segmentation data from the Bharat Intelligence platform.

5. Team & Execution

• Manage a small creative and field marketing team; coordinate with designers, photographers, and regional partners.
• Own campaign delivery end-to-end from idea to field execution to impact tracking.

What We're Looking For

• Education:

  Bachelor's in

  Agriculture, Rural Management, or Agri Business.

• Experience:

  Minimum

  36 years

  of marketing or communication experience

  in rural markets, agri-inputs, FPCs, or grassroots programmes.

• Language:

  Native-level

  Marathi fluency

  and working proficiency in

  English

  (Hindi a plus).
• Strong understanding of the

  agriculture ecosystem

  farmers, labour, cooperatives, agri-inputs, rural logistics.
• Comfortable travelling frequently to field clusters in Nashik, Nanded, and other districts.
• Hands-on mindset someone who can write a WhatsApp message, direct a village activation, and brief a designer in the same day.

Preferred Backgrounds

• Experience in

  agritech

  ,

  rural FMCG

  ,

  microfinance

  , or

  development sector marketing

  .
• Previous work with

  FPCs, Krishi Kendras, NGOs

  , or

  government agri initiatives.

• Exposure to Marathi media

  , rural radio, or community marketing.
• Familiarity with tools like

  Canva, Meta Ads Manager, and WhatsApp Business API

  is a plus.

Why Join Us

• Shape the brand voice of a company redefining India's rural economy through AI.
• Work at the intersection of

  agriculture, data, and human empathy.

• Collaborate directly with founders and field teams shaping the future of work for millions of rural Indians.

• Create communication that doesn't just market it empowers.