Roles and responsibilities: 1. Content Planning & Strategy Build monthly and quarterly content calendars. Create content series focused on: Customer success stories Operational transparency (how fuel reaches the client) New service launches (e.g., DEF, ATD Blue) Safety & innovation in fuel delivery Collaborate with sales and operations to identify strong content opportunities on the field. 2. On-Site Video Creation Travel to customer locations to shoot testimonial videos, delivery footage, and process stories. Capture real-time customer interactions or feedback in professional video formats. Plan and direct basic shoots using DSLR, GoPro, or high-end mobile setups. 3. Content Production Edit long and short-form videos using Adobe Premiere Pro, Final Cut Pro, or CapCut. Create branded templates using Canva or Adobe Photoshop. Add subtitles, music, transitions, and professional finishing. 4. AI + Traditional Tool Use (Good to have) Traditional Tools AI/Modern Tools Adobe Premiere, FCPX Descript, Pictory (AI video summarizing) Photoshop, Illustrator Canva + Midjourney (if image needed) DSLR, Lavalier Mic CapCut (with AI auto-subtitle & editing) Google Docs, Trello ChatGPT, Jasper (for script/caption creation) Candidate must know how to use traditional tools independently but should also be comfortable testing and implementing AI tools to save time and scale. 5. Multi-Channel Content Execution Post across Instagram, YouTube, LinkedIn, Facebook, WhatsApp Business. Track and report on engagement, views, CTR, and conversions. Optimize captions with SEO and hashtags for fuel delivery, logistics, and B2B outreach. 6. Content Writing Write scripts, post captions, customer stories, and headlines. Repurpose video into blogs, brochures, and emailers. Ideal Candidate Profile: Criteria Description Experience 4–6 years in content or digital marketing with service-based or B2B brands Industry Must have worked with productized services, like SAAS, D2C B2B Location Flexibility Willing to travel 3–6 times/month for shoots (within city or nearby) Portfolio Must have real video + written content to show during interview.

Roles and responsibilities: 1. Cold Calling & Lead Conversion Personally make 75–100 calls/day to cold/warm leads. Qualify and convert B2B and B2C customers over the phone. Explain services like bulk diesel delivery, ATD Blue, emergency fuel, and memberships. 2. CRM & Calling Data Management Maintain lead pipeline in a CRM (Zoho, HubSpot, LeadSquared, etc.). Track daily call status, follow-ups, and outcomes. Use auto-dialer, call logging tools, and WhatsApp Business for outreach. 3. Multi-Channel Sales Communication Send emails, WhatsApp messages, SMS follow-ups. Use templates to automate communication at scale. Create lead nurturing sequences and follow-up schedules. 4. Training & Team Implementation Train new telesales executives (scripts, objection handling, CRM usage). Design onboarding plans and sales SOPs. Monitor team calls and provide feedback. 5. Sales Reporting & Process Optimization Track KPIs like call-to-conversion rate, lead aging, and daily productivity. Suggest improvements in pitch, follow-up timing, or CRM flows. Ideal Candidate Profile Experience: 4–6 years in inside sales/telesales, preferably in logistics, SaaS, fintech, or D2C. Personality: Aggressive caller, structured communicator, results-oriented. Skills: CRM: Zoho, HubSpot, or Freshsales Dialers: Exotel, Ozonetel, MyOperator Communication: Email, WhatsApp Business, SMS tools Tools: Google Sheets, basic Excel, Trello/ClickUp (optional for managing team tasks)