Role Summary We’re looking for a passionate and detail-oriented Online Response Management (ORM) Fresher to join our team at Route 33 . In this role, you’ll support the ORM team in shaping brand perception and building brand love by monitoring and responding to queries, comments, and feedback across various online platforms. This is a full-time, on-site position based in Gurugram , ideal for recent graduates or those with up to one year of experience in digital or brand communication. The role includes a 6-month probation period , after which it may be converted into a permanent position based on performance. Key Responsibilities Help manage and maintain a positive online reputation across social media, review sites, and forums. Monitor mentions of our brands, products, and services regularly. Identify and respond to both positive and negative comments, messages, and reviews. Draft thoughtful, brand-aligned replies in coordination with the internal team. Turn negative interactions into positive ones through clear and empathetic communication. Track sentiment and recurring feedback to inform internal teams. Contribute to ORM reports and flag key trends and insights. Requirements Bachelor’s degree in English, Communications, Marketing, or a related field. 0–1 year of experience in ORM, community management, or social media (internships included). Excellent written English with the ability to craft clear, engaging, and brand-aligned responses. Attention to detail and ability to handle multiple digital platforms simultaneously. Basic understanding of ORM concepts or digital communication is a plus. Role Details Location: On-site, Gurugram Type: Full-time Probation: 6 months, with performance-based confirmation into a permanent role Preferred Skills & Qualifications Strong communication skills – written and verbal Analytical thinking and comfort with tracking/reporting tools Any relevant certifications in social media, ORM, or SEO are a bonus About Route 33 Route 33 is a boutique digital agency based in Gurugram, working with some of the most aspirational automotive, lifestyle, and premium brands in India. We specialise in building emotional connections through empathic thinking, sharp execution, and digital storytelling. Our agile team is committed to delivering work that’s both impactful and culture-driven.

Job Title: Online Reputation Management (ORM) Executive Location: Gurugram - On-site Experience: 1–2 years Company: Route 33 Role Summary: We are looking for an enthusiastic and detail-oriented ORM Executive to help us shape positive brand perception across digital channels. In this role, you will monitor, manage, and enhance the online presence of premium and luxury automotive brands by handling customer interactions across social platforms and review sites. You’ll be the digital frontline for building brand love and trust. Key Responsibilities: Monitor brand mentions across platforms (social media, Google reviews, forums, etc.) using social listening tools. Identify and categorize sentiment — positive, neutral, and negative — and track recurring issues or feedback trends. Craft thoughtful, on-brand responses to comments, messages, and reviews. Collaborate with internal teams to ensure responses reflect accurate product/service information and consistent tone of voice. De-escalate negative interactions and turn dissatisfied users into brand advocates through empathetic communication. Handle potential online reputation threats or crisis scenarios in a calm, strategic manner. Compile and present reports on ORM performance metrics (sentiment trends, response time, issue resolution rate, etc.). Analyze review and survey data for patterns, insights, and improvement opportunities. Share customer feedback and insights with relevant departments (marketing, product, customer service) for action. Required Skills: Strong written and verbal communication skills Empathy-driven, calm under pressure, and solution-oriented Analytical mindset with experience in tracking and reporting metrics Ability to multitask across platforms and conversations Working knowledge of ORM tools and social listening platforms Proficiency in MS Excel and PowerPoint for reporting Qualifications: Bachelor’s degree in English, Marketing, Communications, or related field 1–2 years of experience in ORM, digital marketing, or community management Familiarity with online marketing and SEO basics Certifications in social media or digital marketing are a plus Company Description: Route 33 is a niche digital agency based in Gurugram, known for helping premium and luxury automotive brands build deep, emotional connections with their audience. With a focus on empathetic thinking, meticulous execution, and outcome-driven strategies, we combine agility with sharp creative insights to deliver exceptional results.

Location: Gurgaon Type: Full-time About the Role: We’re looking for a Digital Marketing Executive to lead the day-to-day execution of digital content, campaigns, and brand communications for a premium global automotive brand. This is a cross-functional role that blends content coordination, performance marketing, and client interaction - ideal for someone with a sharp eye for detail, a passion for digital media, and the ability to keep timelines moving. Key Responsibilities: Execute the brand’s digital content calendar across platforms – Instagram, Facebook, YouTube, LinkedIn, and X (Twitter) Coordinate with internal teams (design, content, media, ORM) to ensure timely delivery of assets Liaise with the client marketing team for briefs, approvals, and feedback; maintain smooth day-to-day coordination Manage online advertising campaigns across Google and Meta – from setup and targeting to daily monitoring and optimisation Plan and execute email and WhatsApp marketing campaigns , using platforms like Mailchimp, WebEngage or equivalent tools Support on-ground events, influencer campaigns, and product launches through digital planning and live coverage Track campaign performance, generate platform reports, and assist in preparing monthly performance decks Monitor competitor activity and digital trends; suggest new ideas, content formats, or media approaches to keep the brand ahead of the curve Uphold the premium tone and brand guidelines across all communications and content Who You Are: 1-3 years of experience in digital marketing, preferably working with premium, automotive, or lifestyle brands Comfortable managing both organic content calendars and paid media campaigns Working knowledge of Meta Ads Manager, Google Ads, and analytics tools Hands-on experience with email marketing and WhatsApp broadcast platforms Strong communication and coordination skills — fluent in written and spoken English Highly organised, with an ability to manage multiple workstreams and deadlines simultaneously Bonus: Passion for motorcycling or high-performance/luxury brands What You’ll Get: A high-growth role working on a globally recognised premium brand Exposure to full-spectrum digital marketing: from content and ads to automation and analytics A fast-moving, collaborative environment where precision and creativity go hand-in-hand About Route 33: Route 33 is niche digital agency exclusively dedicated to empowering luxury and premium brands in the dynamic digital landscape. Route 33 was created with a singular focus: to move beyond conventional agency models and offer bespoke strategies that reflect the unique essence and exacting standards of the high-end market. Our expertise is finely tuned to navigate the nuances of sophisticated audiences, transforming digital interactions into powerful brand-building opportunities. As a dedicated new venture, we bring focused energy and specialised insight.

You are an enthusiastic and detail-oriented Online Reputation Management (ORM) Executive at Route 33, based in Gurugram. Your primary responsibility is to shape positive brand perception across digital channels for premium and luxury automotive brands. Your role involves monitoring brand mentions, categorizing sentiment, crafting on-brand responses, collaborating with internal teams, de-escalating negative interactions, and handling potential reputation threats or crisis scenarios. In this role, you will be required to use social listening tools to monitor brand mentions across various platforms and categorize sentiment as positive, neutral, or negative. You will track recurring issues or feedback trends and craft thoughtful responses to comments, messages, and reviews. Collaborating with internal teams is essential to ensure responses reflect accurate product/service information and a consistent tone of voice. Your ability to de-escalate negative interactions and turn dissatisfied users into brand advocates through empathetic communication is crucial. Additionally, you will be responsible for handling potential online reputation threats or crisis scenarios in a calm and strategic manner. Compiling and presenting reports on ORM performance metrics, analyzing review and survey data, and sharing customer feedback and insights with relevant departments for action are also part of your responsibilities. To excel in this role, you should possess strong written and verbal communication skills, be empathy-driven, calm under pressure, and solution-oriented. An analytical mindset with experience in tracking and reporting metrics, multitasking abilities, working knowledge of ORM tools and social listening platforms, as well as proficiency in MS Excel and PowerPoint for reporting are required skills. You should hold a Bachelor's degree in English, Marketing, Communications, or a related field, along with 12 years of experience in ORM, digital marketing, or community management. Familiarity with online marketing and SEO basics, as well as certifications in social media or digital marketing, are considered advantageous. Route 33 is a niche digital agency known for helping premium and luxury automotive brands build deep emotional connections with their audience through empathetic thinking, meticulous execution, and outcome-driven strategies. By combining agility with sharp creative insights, Route 33 delivers exceptional results for its clients.,