Collaborate directly with clients and project teams to understand client objectives and project design Develop and present creative projects that support agreed upon goals and strategy Create cross-channel paid media strategies Stay up-to-date on industry trends, best practices, and emerging technologies Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Facebook Ads etc) Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Keep abreast of PPC and SEM trends