Regional Sales Manager

POSITION DETAILS:

Industry: FMCG (Preferred Biscuit) | Department: Sales

Region: East India Jharkhand, Bihar, Odisha & West Bengal

Age: 35–45 Years | Experience: Min. 8 yrs.

Qualification: Graduate; MBA in Sales/Marketing preferred

Regional Exposure: Must have worked across 3–5 states

JOB SUMMARY:

Responsible for driving sales growth across the Eastern region, achieving business targets, managing distribution networks and leading the sales team to strengthen market presence.

KEY ROLES & RESPONSIBILITIES:

• Develop regional sales strategies and achieve primary and secondary sales targets.
• Manage sales operations across Jharkhand, Bihar, Odisha and West Bengal.
• Lead and motivate the sales team, including Area and Territory Sales Managers.
• Expand distributor networks, market coverage, and business opportunities.
• Monitor sales performance, market trends, and competitor activities.
• Plan promotional schemes and conduct regular market visits.
• Prepare sales forecasts, budgets, and performance reports.
• Maintain strong relationships with distributors, dealers and key customers.

REQUIRED SKILLS & COMPETENCIES:

• Strong FMCG (preferred Biscuit) sales and distribution management experience.
• Leadership, communication, negotiation, and analytical skills.
• Proven ability to achieve targets and drive business growth.
• Willingness to travel extensively across the assigned region.

KEY PERFORMANCE INDICATORS:

• Regional sales achievement
• Primary and secondary sales growth
• Distribution expansion
• Team productivity
• Market coverage
• Revenue growth