Regional Manager (First Line Manager) - Pedia

Key Responsibilities:

Sales & Business Performance

• Lead and supervise a team of 4 to 5 Business Managers to achieve monthly and quarterly sales targets.
  
• Drive and maintain desired PCPM levels across the team to ensure consistent performance.
  
• Plan and execute stockist-wise primary and secondary sales strategies to meet business objectives.
  
• Monitor and analyze business performance, identifying gaps and implementing corrective actions.
  

Market Execution

• Implement company promotional strategies effectively to maximize prescription generation and brand visibility.
  
• Ensure efficient distribution through robust stockist management, ensuring adequate inventory, payment discipline, and order flow.
  
• Keep track of competitor activities and market trends to provide timely feedback and insights.
  
• Conduct OPD campaigns and other field activities as per marketing plan.
  

Team Leadership & Development

• Coach, mentor, and motivate team members to enhance productivity and field effectiveness.
  
• Conduct field joint working with Business Managers to ensure strategy execution and customer engagement.
  
• Manage vacant territories effectively and ensure business continuity.
  
• Oversee induction and onboarding of new team members to ensure smooth integration and early productivity.
  

Customer & Channel Management

• Build and maintain strong professional relationships with key doctors (KOLs), chemists, distributors, and channel partners.
  
• Ensure adherence to company policies regarding doctor coverage, call averages, and compliance standards.
  
• Strengthen partnerships with stockists and retailers to ensure superior market coverage and service levels.
  

Internal & External Interfaces

Internal:

Required Qualifications

• Graduate in

  Pharmacy, Science, or Commerce

  (B.Pharm, B.Sc or B.Com)

• MBA in Marketing

  preferred

Experience

• 12 years

  of relevant pharmaceutical sales experience, including at least

  2-3 years in a leadership or managerial role

  .
• Experience in

  leading business teams

  and managing key customer relationships in respective therapy areas.

Key Skills & Competencies

• Strong leadership and people management skills
  
• Excellent understanding of pharmaceutical business processes
  
• In-depth knowledge of therapy areas and KOL engagement
  
• Strategic thinking and decision-making ability
  
• Team building and performance orientation
  
• Strong communication and interpersonal skills
  
• Ability to manage complexities and drive execution excellence