Publication & Content Specialist

Position title: Publication & Content Specialist

Practice: Carbon Markets

Reporting to: Manager

Work Type & Schedule: Full time; Permanent role;

Work Location: Okhla, New Delhi;

cKinetics

We are a team dedicated to the growing sustainability space, focusing on compliance carbon, voluntary, and clean fuel markets globally. As we continue to expand our capabilities and develop new products, our goal is to support companies with their market intelligence needs. We are looking for individuals who are passionate about sustainability and client engagement, and who are eager to take ownership, build, and drive initiatives forward. This position is part of our carbon markets team, which is primarily based in New Delhi, with a diverse extended team operating globally.

Purpose of the position

As a Publication Expert in the carbon markets team, you will play a crucial role in ensuring the flawless presentation of content across our platform, website, and communication channels. You will be the guardian of our brand's consistency and user experience, ensuring our content is not only well-formatted and accurate but also strategically positioned for maximum reach and engagement. Your work will directly impact how our clients interact with our platform, ensuring they have access to high-quality reports, up-to-date event information, and a seamless online experience. In addition to maintaining content quality, you will be responsible for optimizing our content across digital channels to ensure high rankings in search engines, driving increased visibility. This includes staying ahead of market trends by monitoring competitors, analyzing their content strategies, and providing insights to strengthen our position in the market. Your expertise will help our platform stand out as a trusted resource in the market intelligence space, enhancing both client satisfaction and engagement.

Key Responsibilities

Content Presentation & Quality Assurance:

Review and ensure flawless formatting, accuracy, and presentation of all client-facing reports, articles, and content across our website platform, and communications.

Maintain brand consistency, ensuring content aligns with company guidelines and standards.

Website Content Management & SEO Optimization:

Oversee the content on the website, ensuring it is up-to-date, relevant, and well-structured.

Implement SEO best practices for on-page optimization, ensuring content ranks high in search engines to maximize visibility and reach.

Monitor and track SEO performance and make recommendations for continuous improvement

Campaigns & Newsletter Management:

Manage the creation, scheduling, and distribution of newsletters, ensuring they are engaging, error-free, and align with company objectives.

Coordinate and execute email campaigns to engage clients, share updates, and drive platform usage.

Competitor Tracking & Market Analysis:

Monitor competitor content strategies and website performance to identify trends, gaps, and opportunities for improvement.

Provide actionable insights to enhance content positioning and maintain a competitive edge in the market.

Event Management & Client Communication:

Collaborate with the events team to update event-related content on the website and ensure timely, accurate communication to clients.

Support team in building a CRM database.

Content Marketing Support:

Work closely with other functional teams to ensure timely delivery and distribution of content, support in social media marketing and other content initiatives.

Collaborate in developing content strategies that engage our target audience, enhance platform engagement, and improve the marketing and visibility of published content.

Client Interface & Experience:

Ensure that all content delivered through the platform and website provides a seamless and informative experience for clients.

Regularly update client-facing sections of the website, ensuring accurate, timely information about services, events, and industry trends.

Required Qualifications & Skillsets

Educational Qualifications:

A Master's degree in communications, Marketing, Business, or a related field.

Fresh graduates or candidates with 1-2 years of experience in content management, digital marketing, or related roles are encouraged to apply.

Technical Skills:

Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).

Basic understanding of SEO best practices while experience of using SEO tools will be a plus.

Familiarity with email marketing platforms (Mailchimp); basic knowledge of WordPress websites will be an added advantage.

Experience with design tools such as Canva is desirable but not essential.

Content Creation & Quality Assurance:

Strong attention to detail with the ability to proofread and ensure high-quality content across various formats (e.g., reports, web pages, newsletters).

Excellent writing, editing, and formatting skills.

Communication Skills:

Exceptional written and verbal communication skills.

Ability to communicate complex ideas clearly and concisely to internal teams and clients.

Analytical & Problem-Solving Skills:

Ability to analyze content performance metrics (traffic, engagement, conversion rates) and implement strategies for improvement.

Strong analytical mindset to track SEO performance and competitive content strategies.

Client-Centric Mindset:

Experience in customer-facing roles or a strong focus on client satisfaction.

Ability to understand criticality of client needs and ensure content and communication channels align with these needs.

Project Management & Multitasking:

Strong time-management skills with the ability to juggle multiple projects and deadlines.

Ability to work independently and as part of a collaborative team.

Competitor & Market Awareness:

Ability to track competitor content strategies, monitor industry trends, and provide actionable insights for improving content positioning and engagement.