Public Relations Account Manager

Role Overview: As a PR Account Manager in the BFSI sector at Concept PR, your role will involve managing and growing key BFSI accounts including banks, NBFCs, insurance firms, mutual funds, fintech's, and capital markets clients. You will be responsible for planning and executing comprehensive PR strategies tailored to financial communication objectives. Additionally, you will draft and edit press releases, industry commentaries, media Q&As, and other editorial content. Building and maintaining strong relationships with top-tier business and financial journalists, proactively pitching stories, managing media interactions, and securing high-impact coverage are crucial aspects of your responsibilities. Monitoring industry trends, policy changes, and competitor activity to provide strategic counsel to clients, handling sensitive communications and crisis situations effectively, collaborating with internal teams for integrated PR campaigns, mentoring junior team members, and contributing to knowledge sharing across the BFSI vertical are also part of your duties. Key Responsibilities: - Manage and grow key BFSI accounts including banks, NBFCs, insurance firms, mutual funds, fintech's, and capital markets clients. - Plan and execute comprehensive PR strategies tailored to financial communication objectives. - Draft and edit press releases, industry commentaries, media Q&As, and other editorial content. - Build and maintain strong relationships with top-tier business and financial journalists. - Proactively pitch stories, manage media interactions, and secure high-impact coverage. - Monitor industry trends, policy changes, and competitor activity to provide strategic counsel to clients. - Handle sensitive communications and crisis situations effectively. - Collaborate with internal teams for integrated PR campaigns. - Mentor junior team members and contribute to knowledge sharing across the BFSI vertical. Qualifications Required: - 4-6 years of experience in public relations, specifically with BFSI clients. - Strong network of media contacts across business and financial publications. - Excellent written and verbal communication skills with an eye for detail. - Deep understanding of financial terminology, regulatory environment, and market developments. - Ability to work in a fast-paced environment and manage multiple clients with poise. - Prior experience handling IPO communications, quarterly earnings, and policy advocacy is a plus.,