Public Relation Officer

Public Relations Officer (PRO)

RG Elder Care Foundation

1. Position Summary

The Public Relations Officer (PRO) will be responsible for promoting the mission, values, and services of RG Elder Care Foundation to the public, stakeholders, media, and community. The PRO will manage all communication channels, enhance the foundation’s visibility, and strengthen relationships with beneficiaries, donors, partners, and the general public.

2. Key ResponsibilitiesA. Communication & Public Image

• Develop and implement communication strategies to enhance the foundation’s public image.
• Draft press releases, newsletters, speeches, and official statements.
• Coordinate with media houses to ensure accurate and positive coverage.

B. Media Relations

• Build and maintain relationships with journalists, editors, and media agencies.
• Handle all media inquiries and arrange interviews, press conferences, and briefings.
• Monitor media coverage and prepare regular media reports.

C. Community & Stakeholder Engagement

• Serve as the main communication link between the foundation and the public.
• Engage with families of beneficiaries, donors, community leaders, and volunteers.
• Organize awareness programs, outreach activities, and community meetings.

D. Event Planning & Management

• Plan, coordinate, and execute events such as:
• Health and wellness camps
• Senior-citizen engagement activities
• Fundraising events
• Awareness campaigns
• Oversee event publicity, logistics, invitations, and sponsorship coordination.

E. Digital & Social Media Management

• Manage and update official social media platforms and website content.
• Create engaging posts, photos, videos, and updates on foundation activities.
• Respond to online queries and maintain positive digital engagement.

F. Documentation & Reporting

• Prepare monthly PR activity reports and event summaries.
• Maintain records of outreach programs, media interactions, and public feedback.
• Support management in preparing annual reports and communication materials.

G. Internal Communication

• Provide communication support to internal teams and volunteers.
• Assist in staff training regarding communication and branding guidelines.

H. Crisis Communication

• Handle sensitive cases and public concerns with professionalism.
• Provide timely clarification and information to maintain the foundation’s reputation.

3. Qualifications & Skills

• Bachelor’s degree in Public Relations, Mass Communication, Social Work, or related field.
• Strong verbal and written communication skills.
• Experience in media handling, event management, and community engagement.
• Ability to work independently and as part of a team.
• Proficiency in social media management and content creation.
• Good organizational and interpersonal skills.

4. Personal Qualities

• Empathy and respect for senior citizens.
• Professional, confident, and proactive attitude.
• Ability to handle sensitive situations calmly and responsibly.

5. Work Environment

• Office-based with regular field visits.
• Interaction with elderly individuals, families, volunteers, and community organizations.

Job Types: Full-time, Permanent, Fresher

Pay: ₹8,723.11 - ₹35,938.70 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid time off
• Provident Fund

Work Location: In person