Project Manager (Paid Ads)

Role Overview: As a Project Manager (Paid Ads) at the leading marketing and B2B Marketing company, you will be responsible for managing the digital team across strategy, performance, growth, and execution for both Organic and Paid Channels. Your role will involve intense knowledge of Paid Campaigns including Google PPC, Facebook Ads, and other Paid Marketing Channels. You will position the company as a thought leader and engage potential clients and customers via marketing campaigns, emails, social media, and SEO. Additionally, you will create new and innovative ways to launch products across categories in alignment with the brand and business goals. Key Responsibilities: - Lead the digital team across strategy, performance, growth, and execution for both Organic and Paid Channels. - Have intense knowledge of Paid Campaigns including Google PPC, Facebook Ads, and other Paid Marketing Channels. - Position the company as the thought leader and engage potential clients and customers via marketing campaigns, emails, social media, and SEO. - Create new and innovative ways to launch products across categories in alignment with the brand and business goals. - Identify and lead the company into new areas of digital engagement beyond existing channels through competitive research, audience identification, and strategy formulation. - Conceptualize and manage digital marketing projects (new launches and major campaigns, etc.) via digital marketing platforms and execute campaigns in the most efficient manner. - Manage the Social Media, SEO, and Content strategy of the business. - Gather and analyze data for insights on community and sustained community growth. - Establish consistency of the brand across its own platforms, partners, and affiliates. - Localize the brand's message, tailor global campaigns, and execute country-specific initiatives. - Coordinate and negotiate with internal and external stakeholders to improve team productivity and campaign effectiveness. - Create contingency plans to meet defined objectives. - Lead and drive the digital marketing team KPIs. - Provide strategic support on both day-to-day and long-term initiatives. Qualifications Required: - Proven experience of 3-5+ years as a Digital Marketing Manager or similar role. - Agency experience and experience of handling budgets of over $50,000. - Salary band is around 7-8 Lakh CTC. - Excellent hands-on experience with paid advertising channels like Google Display ads, Search Ads, YouTube ads, Facebook Ads. - Deep understanding of Google Ads, Google Analytics, and Google Tag Manager. - Combination of analytical and creative thinking, with excellent attention to detail and good business judgment. - Use a data-driven approach to manage campaigns and derive insights on strategy and performance. - Passion and hustle to take on and solve problems. - Willingness to roll up your sleeves and execute as opposed to creating strategies.,