Programmatic - Lead

You will be responsible for successfully managing the day-to-day performance of campaigns on TTD & DV360. As a Deal Management and troubleshooting expert, you will set up & investigate inventory sources like private, preferred & other deals in different DSP - TTD & DV360. Your role will involve deal monitoring and reporting in SSP along with Deal Hygiene and Health checks. Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration) will also be within your purview. You should be able to ideate successful audience segmentation aimed at reaching a client goal and execute optimizations to exceed KPIs. Setting campaign "strategies" such as targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization will be part of your responsibilities. You should be able to make compelling arguments based on data and results for more client data access. Working closely with the agency team to develop best-in-class solutions based on available tech and communicating day-to-day format, screen, and inventory performance to clients and agencies as needed will also be expected from you. To be considered for this role, you should have a minimum of 5-6 years of experience in managing programmatic campaigns for large clients. Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients is required, with preferred experience on Google platforms. General troubleshooting skills, strong attention to detail, working knowledge of digital marketing including display, video, social, and marketing analytics are essential. You should have proven technical and analytical aptitude, with a curiosity for testing and innovation. Proficiency in Excel is a must, with a demonstrated ability to organize and consolidate multiple data sources for analysis.,