Product Marketing Intern

Position-Product Marketing Intern

Location: Kolkata (In-Office)

Stipend: ₹15,000 per month

Duration: 3-6 months

About Xempla:

Xempla is pioneering the future of facility management. We've evolved from a "decision support system" to the Autonomous Maintenance Operating Center – a groundbreaking platform that "Thinks, Plans, and Acts—So You Don’t Have To." Through our six intelligent agents, we're defining a new category, enabling true autonomous facility management, and delivering 10x-20x operational output at significantly lower costs. As a bootstrapped, high-growth company, we're agile, innovative, and deeply committed to transforming the built environment.

The Opportunity:

This isn't just an internship; it's a unique opportunity to be a foundational member of a fast-growing startup, directly contributing to our market success. You'll work closely with the Founder and Website & Positioning Lead, gaining hands-on experience in shaping the voice of a category-defining AI product. For exceptional performers, this role has a clear pathway to a full-time Product Marketing position, with the potential for stock options that vest over time.

What You'll Do:

As a Product Marketing Intern, you'll play a crucial role in bringing Xempla's story to life for our target audiences. Your responsibilities will include:

• Content Creation: Assisting in drafting compelling marketing collateral, website copy, blog posts, email newsletters, and social media content that aligns with Xempla's new positioning.
• Market Research: Supporting competitive analysis, understanding customer pain points, and identifying market trends to inform messaging.
• Sales Enablement Support: Helping to refine and organize sales materials (e.g., pitch decks, one-pagers) to ensure they effectively communicate Xempla's value.
• Messaging Refinement: Contributing to the development of clear, concise, and impactful messaging for different buyer personas and industry verticals.
• Website Optimization Support: Assisting with content updates and basic SEO optimization for Xempla.ai.
• Cross-functional Collaboration: Working closely with the Founder and Website & Positioning Lead to ensure consistent messaging across all GTM activities.Who You Are:
• A recent graduate or current student in Marketing, Communications, Business, or a related field.
• Exceptional written and verbal communication skills with a keen eye for detail and compelling storytelling.
• Strong critical thinking and analytical abilities: You can break down complex ideas and synthesize information clearly.
• Proactive and self-motivated: You're eager to learn, take initiative, and thrive in a fast-paced, entrepreneurial environment.
• Familiarity with AI tools (e.g., ChatGPT, Gemini) for content generation is a plus.
• Basic understanding of digital marketing concepts (SEO, social media) is a plus.
• Passion for technology, AI, and/or the built environment sector is highly desirable.

What We Offer:

• Hands-on experience in a high-growth, category-defining AI startup.
• Direct mentorship from the Founder and experienced GTM leaders.
• A dynamic, collaborative, and entrepreneurial work environment.
• Competitive internship compensation.
• A clear and accelerated pathway to a full-time Product Marketing role for top performers, with the potential for stock options.

Submission Task: Xempla.ai First Impressions & Messaging Opportunity

Objective: This task is designed to assess your critical thinking, understanding of product positioning, ability to synthesize information, and communication skills. It will also give us insight into your potential fit within our agile, outcome-focused team.

Instructions:

• Visit http:/www.xempla.ai: Spend some time exploring our current website. Understand our new positioning, the problems we aim to solve, and how we articulate our solution.
• Identify a "Messaging Opportunity": Based on your first impressions and understanding of Xempla's new positioning (as the "Autonomous Maintenance Operating Center" that "Thinks, Plans, and Acts"), identify ONE specific area on our current www.xempla.ai key target audience (e.g., an Asset Owner or Head of FM).
• Your Submission (Max 1 Page / 500 words):
• a) Identify the Area: Clearly state the specific section or element on the homepage you're focusing on (e.g., "The main hero headline," "The 'Why Xempla' section," "The call-to-action button").
• b) Explain the Gap/Opportunity: Articulate why you believe this specific area could be improved. What's missing? What's unclear? Who is it currently not speaking to effectively? Connect this back to our new positioning and the customer's pain points.
• c) Propose a Solution: Provide a specific, revised text proposal for that section/element.
• d) Justify Your Proposal: Briefly explain why your proposed change is better. How does it strengthen the message? How does it better resonate with our target audience? How does it align with Xempla's core differentiators?
• Submission Format: A single PDF document (max 1 page) or a text document (max 500 words).

Send your submission to- [email protected]

Assessment Criteria:

• Critical Thinking: Depth of analysis in identifying the messaging gap.
• Strategic Alignment: How well your proposal aligns with Xempla's new positioning and target audience.
• Clarity & Conciseness: Your ability to articulate complex ideas simply and powerfully.
• Creativity & Impact: The freshness and potential impact of your proposed solution.
• Attention to Detail: Professionalism and adherence to instructions.

We look forward to reviewing your application and your insightful submission!

Job Type: Full-time

Pay: ₹10,000.00 - ₹15,000.00 per month

Work Location: In person