Job
Description
As a Product Marketing Content Manager at Cleo, you will play a crucial role in communicating the value of our products both internally and externally. You will be responsible for creating compelling content to support product-centric go-to-market strategies, customer communications, sales enablement, and product launches. Your role will involve collaborating with various teams within the organization to ensure consistent messaging and successful product launches. **Responsibilities:** - Create and maintain diverse content assets such as customer communications, product datasheets, solution briefs, infographics, slides, and thought leadership pieces. - Work closely with graphic designers to oversee the creation of collateral from ideation to publication. - Collaborate with subject matter experts to ensure content relevancy and accuracy aligned with business objectives. - Develop messaging frameworks, pitch decks, and talk tracks tailored to different target personas, sales segments, and industry verticals. - Track and manage timelines, asset readiness, communications, and activation for product launches to ensure successful milestones and timely deliverables. - Coordinate with various stakeholders including product management, marketing, sales ops, fin ops, IT, and others throughout the launch process. - Drive alignment and enablement across Sales, Customer Success, and Marketing teams through training, FAQs, objection handling, etc. - Produce internal documentation articulating positioning, competitive differentiation, and key value propositions. - Create playbooks and training content for Cleo's Learning Management System to enable sales, customer success, and marketing teams. - Support internal communications for cross-functional alignment around new releases and product initiatives. **Skills Required:** - Exceptional written ability to synthesize insights and ideas into simple, succinct narratives for various audiences. - Comfortable working in a fast-paced, cross-functional environment with multiple stakeholders across different time zones. - Strong presentation skills with expertise in PowerPoint and visual storytelling. - Proven track record in managing product launches and creating impactful content. - Excellent project management and collaboration skills with high attention to detail. - Proficient in AI-generated content creation and marketing. **Tools:** - Content Management: HighSpot, Google, SharePoint - Office: D365, Google, Adobe - Other: Generative AI, Gong, Salesforce **Qualifications & Experience:** - 2+ years of experience in product marketing. - Bachelor's degree in Marketing, Communications, Business, or a related field. MBA preferred. - Experience working for a B2B SaaS company, integration, or supply chain industry is preferred. At Cleo, we offer a competitive base salary with commission, great healthcare, dental, and vision plans, flexible PTO options, a culture of support and development, 401k match, FSA and HSA options, Employee Assistance Program, Paid Parental Leave, hybrid work environment, accelerated title, and salary growth potential. Join us in a fun and energetic work environment with over 5,000 clients and a 99% retention rate.,
