About The Role
We are seeking a highly skilled Principal Campaign Developer to architect, develop, and optimize high-impact email campaigns that drive engagement, retention, and conversion.This role is ideal for a technically proficient developer with deep experience in HTML/CSS for email, marketing automation platforms, and a strong understanding of digital communication strategies.
Email Campaign Development
As a Principal Campaign Developer, you will collaborate closely with creative, marketing, and technical teams to deliver cutting-edge email experiences that perform seamlessly across devices and Responsibilities :
- Design, build, and maintain responsive HTML emails that are visually appealing, functional, and optimized for all major email clients and devices.
- Ensure pixel-perfect fidelity between design mockups and final email output.
- Implement dynamic content blocks, personalization, and conditional logic in email templates.
Marketing Platform Integration
- Build and configure email campaigns within major Email Service Providers (ESPs) like Salesforce Marketing Cloud (SFMC), Adobe Campaign, ExactTarget, or similar platforms.
- Leverage AMPscript, Handlebars, or similar scripting languages for dynamic personalization and data-driven content delivery.
- Integrate third-party APIs to pull in real-time data and automate campaign workflows.
Code Quality & Testing
- Optimize code for maximum deliverability and rendering consistency across Outlook, Gmail, Apple Mail, and mobile clients.
- Use tools such as Litmus, Email on Acid, or Inbox Inspector to perform cross-platform rendering tests.
- Debug and resolve rendering issues or ESP-specific limitations.
Campaign Automation & Workflow Design
- Collaborate with marketing automation strategists to develop complex workflows and journey builder sequences.
- Implement triggers, user segmentation, and drip campaigns with performance-focused logic.
Asset & Design Management
- Work with Adobe Creative Suite (Photoshop, Illustrator) and tools like Figma to manage assets and convert visual concepts into functional emails.
- Maintain a design system and reusable code modules for consistency and Technical Skills :
- Strong expertise in HTML5 and CSS3 specifically for email development (table-based layouts, inline styles, media queries, etc.
- Proficiency with JavaScript basics for interactive email components (where supported).
- Experience with Salesforce Marketing Cloud, Adobe Campaign, ExactTarget, or other major ESPs.
- Hands-on experience in AMPscript, SQL, or scripting languages used in ESPs.
- Familiarity with responsive frameworks like Foundation for Emails (Ink) or custom media query-based solutions.
- Knowledge of CAN-SPAM, GDPR, and email deliverability best Skills :
- Experience with marketing automation tools (e.g. , Journey Builder, Automation Studio).
- Understanding of REST/SOAP APIs for campaign data integration and personalization.
- Familiarity with version control tools such as Git for email asset management.
- Exposure to email analytics, A/B testing, and performance reporting :
- Bachelors degree in Computer Science, Information Technology, or a related discipline.
- 5+ years of experience in email campaign development, preferably in a lead or senior technical role
(ref:hirist.tech)
