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AB Sun Life Insurance Co Ltd logo
Associate Vice President AB Sun Life Insurance Co Ltd

10.0 - 14.0 years

0 Lacs

maharashtra

On-site

As a Product Ideation & Market Research Lead, your role involves leading the end-to-end product conceptualization process based on market trends, customer needs, competitor analysis, and regulatory outlook. You will conduct primary and secondary research to identify gaps in the existing product portfolio and assess demand for new offerings. Working closely with various teams like sales, marketing, training, actuarial, underwriting, and analytics, you will identify opportunities for differentiated and customer-centric products. Evaluating product ideas for profitability, persistency, and claims outlook is a key responsibility. Additionally, bringing innovation in Product Development by introd...

Posted 1 day ago

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