3.0 - 7.0 years

0 Lacs

chennai, tamil nadu

On-site

Are you energized by creating seamless, AI-enhanced user experiences that make a real impact Does elevating product design through data, creativity, and strategic thinking get you up in the morning We are looking for a Marketing Operations Associate who is passionate about designing intelligent, human-centered features that empower local businesses across the globe. The mission of the Marketing Operations Associate is to optimize Vendasta's marketing processes by assisting in the management of the marketing technology stack, ensuring smooth lead routing, and providing valuable insights through data-driven analysis. This role is essential to improving marketing efficiency, enabling the sales team with accurate lead information, and enhancing marketing campaign performance. The Marketing Operations Associate works closely with the marketing and sales teams to streamline operations and implement automation strategies that drive growth and improve the customer journey. This role also contributes to AI-driven marketing innovation by identifying opportunities to embed AI tools across automation, data analysis, lead scoring, and campaign orchestration. As a Marketing Operations Associate, you will assist in managing and integrating Vendasta's marketing technology stack, including CRM systems, marketing automation tools, email marketing platforms, and analytics software. You will ensure smooth data flows between marketing and sales systems, maintaining accurate lead tracking and attribution across the funnel. Troubleshooting and resolving technical issues related to the marketing tools to ensure systems are running efficiently will be part of your responsibilities. You will continuously refine and optimize automation processes using AI-assisted tools to improve campaign effectiveness and conversion rates. Developing and implementing effective lead routing processes to ensure that leads are accurately and quickly assigned to the appropriate sales representatives is also a key aspect of your role. Furthermore, you will use AI-supported logic or lead scoring models to prioritize high-potential leads and monitor lead conversion rates to identify opportunities for process improvements. Implementing lead enrichment strategies that include AI-powered data validation or augmentation will be part of your responsibilities. You will design, build, and optimize automated workflows for lead nurturing, segmentation, and personalized engagement across channels such as email, social media, and paid media. Embedding AI in workflow logic to dynamically adjust touchpoints based on engagement patterns or predictive behaviors is also crucial. In addition, you will collect, analyze, and interpret data from marketing campaigns to generate reports on key performance metrics (KPIs). Developing and maintaining dashboards and visualizations to communicate marketing performance to stakeholders using tools such as Excel, Google Sheets, Looker, Databox, and AI-enhanced analytics platforms is part of your role. Providing actionable insights and recommendations to improve marketing strategies and campaign effectiveness based on data analysis is also a key responsibility. To be successful in this role, you should have expertise in marketing technology, CRM, A/B & multivariate testing, data analysis & reporting (SQL & data query languages), automation & process optimization, technical troubleshooting, attention to detail, collaboration & communication, and experience or interest in working with AI tools for lead scoring, workflow optimization, predictive insights, or campaign analysis. You should ideally have 3+ years of experience in marketing, analytics, or a related field, preferably within a SaaS or technology environment, and a Bachelor's degree in Business Administration, Marketing, or a related field is preferred. Vendasta is on a mission to build the most trusted AI-powered platform for small businesses and the partners who support them. As a Marketing Operations Associate at Vendasta, you will be part of an ambitious team dedicated to bringing AI transformation to local businesses at scale. You will enjoy competitive health benefits, flex time, and annual work-from-anywhere options, as well as equity opportunities to shape the AI future. The vibrant workplace culture at Vendasta embraces experimentation, thought leadership, and continuous learning, where building AI is not just a buzzword but the core of everything they do. Join the Vendasta team where your well-being and growth come first. Benefit from competitive health benefits, true flexibility, and ownership opportunities through the Employee Options Program. Enjoy perks like daily snacks, a vibrant cafeteria, catered Friday lunches, and invest in your growth through education reimbursement and leadership development programs. At Vendasta, values like Drive, Innovation, Respect, and Agility drive everything they do, including community initiatives and volunteer opportunities. Build more than just a career, build a life you love at Vendasta, a place where you will find the support, challenge, and culture to thrive. Discover your potential, make an impact, and grow with Vendasta. Join us in leading the AI revolution from right here in Chennai.,

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