PPC/Google Ads Executive

As a Performance Marketing Specialist at Ectesso, a leading digital marketing agency in Kerala, your primary responsibility will be to create, manage, and optimize PPC campaigns across various platforms including Google Ads, Bing Ads, and social media channels. You will conduct in-depth keyword research to identify high-performing keywords and tailor ad copy to maximize performance. Monitoring and analyzing campaign performance metrics will be crucial in your role, as you provide valuable insights and recommendations for enhancing campaign effectiveness. Effective budget management to ensure optimal spend and ROI, along with conducting A/B tests on ad copy, landing pages, and targeting strategies are key aspects of your responsibilities. Collaboration with SEO, content, and design teams is essential to align PPC strategies with overall marketing objectives. You will also be required to stay updated on industry trends, tools, and best practices to ensure that our PPC strategies remain competitive. To excel in this role, you should have proven experience in managing PPC campaigns, preferably within an agency environment. A strong understanding of Google Ads, Bing Ads, and social media advertising platforms is essential. Proficiency in analytics tools like Google Analytics to derive actionable insights, excellent analytical skills, and a results-oriented mindset are required. Strong communication and collaboration skills are vital for successful interaction with various teams. The ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and hold certifications in Google Ads or related areas will be advantageous. If you are passionate about digital marketing and eager to advance your career, we invite you to apply by sending your resume and a cover letter to reshmi@ectesso.com. Join us at Ectesso and be part of a dynamic team driving digital marketing excellence in Kerala.,