PPC Specialist / Performance Marketing Expert

Job Title

• Senior PPC Specialist / Performance Marketing Expert(B2B IT Services)

• Experience -

  56 years (B2B-focused mandatory)

• Location -

  Gurgaon

• Employment Type -

  Full-time

Role Overview

data-driven PPC expert

revenue-focused

Key Responsibilities

Paid Media Strategy & Execution

• Plan, execute, and optimize

  Google Ads (Search, Display, Performance Max)

  and

  LinkedIn Ads (Lead Gen, Traffic, Conversation Ads)

  for B2B IT services.
• Build and scale campaigns for services such as

  Custom Software Development, AI Development, Cloud, DevOps, and IT Staff Augmentation

  .
• Design full-funnel paid strategies aligned with

  TOFU, MOFU, and BOFU

  stages.

Lead Quality & Revenue Ownership

• Drive

  high-intent MQLs and SQLs

  , not just form fills.
• Work closely with

  Sales and Marketing teams

  to ensure lead quality, follow-up, and conversion tracking.
• Optimize campaigns based on

  lead-to-opportunity and opportunity-to-deal

  feedback.
• Continuously improve

  MQL SQL Deal

  conversion rates.

Budget & ROI Management

• Manage

  large monthly ad budgets

  with a strong focus on:
• Cost per Lead (CPL)
• Cost per MQL
• Cost per SQL
• Pipeline and revenue attribution
• Make data-backed decisions to reallocate spend toward high-performing campaigns, keywords, and audiences.

Advanced Targeting & AI Usage

• Use

  advanced audience targeting

  (job titles, seniority, industries, firmographics, intent signals).
• Leverage

  AI-powered tools and automation

  for:
• Keyword expansion and clustering
• Ad copy testing and optimization
• Bid optimization and budget pacing
• Predictive performance insights

Analytics, Tracking & Reporting

• Own end-to-end tracking using

  GA4, Google Tag Manager, LinkedIn Insight Tag, CRM (Zoho/Salesforce)

  .
• Build performance dashboards covering:
• Campaign spend vs pipeline generated
• MQL & SQL trends
• ROI and revenue attribution
• Present

  weekly and monthly performance reports

  with clear business insights and next actions.

Landing Page & CRO Collaboration

• Collaborate with

  SEO, Content, Design, and CRO teams

  to improve landing page conversion rates.
• Run A/B tests on:
• Ad creatives and messaging
• Landing page CTAs and layouts
• Lead forms and friction points

Must-Have Skills & Experience

• 56 years of

  hands-on PPC experience

  in a

  B2B IT services / custom software development

  environment.
• Strong expertise in

  Google Ads and LinkedIn Ads

  for lead generation.
• Proven track record of generating

  high-quality MQLs and SQLs

  with revenue impact.
• Experience managing

  large advertising budgets

  with strict ROI expectations.
• Experience running campaigns across

  India, the US, and North America

  .
• Deep understanding of

  B2B buyer journeys, long sales cycles, and service-based offerings

  .
• Strong analytical mindset with the ability to connect

  ad performance to business outcomes

  .

Good to Have (Preferred)

• Experience with

  ABM (Account-Based Marketing)

  campaigns on LinkedIn.
• Exposure to

  Clutch, G2, or other paid marketplace campaigns

  .
• Familiarity with

  marketing automation tools

  and lead scoring.
• Experience in

  AI-led performance optimization workflows

  .
• Prior experience working closely with

  enterprise sales teams

  .

Key Success Metrics

• CPL, Cost per MQL, Cost per SQL
• MQL SQL conversion rate
• Pipeline and revenue influenced by paid campaigns
• Campaign ROI and budget efficiency
• Lead quality feedback from sales