Ppc Specialist

Job Title

Experience

Responsibilities

• Strategize, execute, and optimize ROI-driven B2B paid campaigns across Google Ads, Bing, LinkedIn Ads, Meta, and other relevant channels
• Develop full-funnel campaign structures that align with complex B2B buyer journeys – from awareness to lead nurturing to conversion
• Perform advanced keyword research tailored to B2B personas and intent-driven searches
• Utilize

  Performance Max

  ,

  LinkedIn Lead Gen Forms

  , and

  Google Discovery Ads

  for B2B lead acquisition
• Leverage

  AI-based ad copy tools

  (e.g., ChatGPT, Jasper) to generate and test compelling ad variations
• Implement

  smart bidding strategies

  , audience signals, and custom intent audiences for enhanced targeting
• Set up and optimize

  GA4

  ,

  GTM

  , and event-based conversion tracking to analyze campaign performance at every touchpoint
• Create custom dashboards (Google Looker Studio / Tableau / Power BI) for real-time reporting of campaign KPIs
• Collaborate with the SEO team to align paid and organic strategies for shared keyword wins and SERP dominance
• Work closely with sales and SDR teams to monitor lead quality, nurture campaigns, and support ABM initiatives
• Identify and reduce click fraud using third-party tools (e.g., ClickCease, Lunio)
• Stay up-to-date with B2B marketing trends including

  intent-based targeting

  ,

  cookie-less attribution

  ,

  first-party data strategies

  ,

  LinkedIn retargeting

  , and

  AI-enhanced campaign automation

Requirements and Skills

• 2–4 years of hands-on experience managing B2B PPC campaigns with a focus on

  lead generation, pipeline growth, and ROI

• Proven ability to manage multi-platform campaigns with budgets across stages (TOFU, MOFU, BOFU)
• Strong knowledge of

  Google Ads

  ,

  LinkedIn Campaign Manager

  ,

  Microsoft Ads

  ,

  Meta Ads Manager

  , and

  retargeting platforms

  (e.g. RollWorks, Demandbase, Metadata.io – preferred)
• Solid understanding of B2B sales cycles, long-tail keywords, and gated content strategies
• Proficient in

  GA4

  ,

  Google Tag Manager

  ,

  CRM (HubSpot, Salesforce)

  integration for lead tracking and reporting
• Exposure to

  SEO best practices

  such as E-E-A-T optimization, Core Web Vitals, schema markup, and programmatic SEO (preferred)
• Analytical mindset with strong data interpretation skills and experience with

  A/B testing

• Excellent communication, copywriting, and stakeholder management skills
• Google Ads and LinkedIn Certification (preferred or must complete post joining)
• Bachelor's degree in Marketing, Digital Media, Business, or related field

• Experience in

  Account-Based Marketing (ABM)

  using paid platforms
• Exposure to

  MarTech stacks

  such as Clearbit, ZoomInfo, 6sense, or Bombora
• Knowledge of

  Zero-click SEO

  ,

  Google SGE optimization

  , and

  SERP feature targeting

• Ability to work with

  low-intent, long sales cycle

  strategies, including remarketing, content syndication, and CRM nurturing