PPC Executive(Meta & Google Ads)

As a PPC Executive(Meta & Google Ads) at Webs Optimization Software Solution, you will be responsible for planning, executing, and managing Google Ads campaigns (Search, Display, YouTube) as well as running and optimizing Meta Ads campaigns (Facebook & Instagram). Your role will involve tracking, analyzing, and continuously improving campaign performance, building high-performing audiences using interests, behaviors, and lookalikes, and setting up conversion tracking via Google Tag Manager and Meta Pixel. Additionally, you will conduct A/B testing on creatives, landing pages, and audience targeting, monitor and report key performance metrics such as CPL, CTR, ROAS, and collaborate with the design team to develop impactful ad creatives. It is crucial to stay updated with platform changes, advertising trends, and competitor strategies. Qualifications Required: - 13 years of hands-on experience with Meta and Google Ads campaigns - Proficiency in Facebook Ads Manager and Google Ads Dashboard - Familiarity with GA4, Google Tag Manager, and Meta Pixel - Experience creating and managing custom and lookalike audiences - Prior success in lead generation campaigns (SaaS industry experience preferred) - Strong skills in Excel/Google Sheets for campaign tracking and reporting - Analytical mindset with problem-solving abilities - Excellent communication and time-management skills Joining our team at Webs Optimization Software Solution offers you the opportunity to be a part of an ever-growing team of 80+ highly talented professionals. You will enjoy benefits such as 5 days working, flexible working hours, health insurance, paid leave policy, engagement activities every month, positive atmosphere and culture combined with personal growth, job satisfaction, and stability with a suitable policy.,