PPC Executive

About the Role

We are seeking a performance-driven PPC Expert who can plan, execute, and optimize advertising campaigns across Google Ads, Meta Ads, and Google Merchant Center — with a strong focus on generating high-quality leads and consistent sales.
The ideal candidate must be analytical, creative, and capable of delivering measurable business results.

Key Responsibilities

Google Ads Management

• Create and manage Search, Display, Video, PMax & Remarketing campaigns
• Conduct keyword research, competitor analysis, and landing page recommendations
• Optimize campaigns for CTR, CPC, conversions, ROAS & SALES
• Manage Google Merchant Center (product feed setup, approvals & troubleshooting)

Meta Ads Management (Facebook & Instagram)

• Build and optimize campaigns for traffic, conversions & sales generation
• A/B test creatives, audiences, and placements
• Scale profitable campaigns while maintaining stable ROAS

Sales & Performance Focus

• Strategically plan funnels and ad flows that directly contribute to sales growth
• Execute remarketing strategies to increase repeat purchases
• Analyze customer behavior and optimize campaigns for better sales output
• Track and improve end-to-end conversions (from ad click to purchase)

Analytics & Reporting

• Prepare performance reports with actionable insights
• Use GA4, Meta Insights & UTM tracking
• Monitor account health and maintain cost efficiency

Creative Coordination

• Plan creatives that improve CTR and conversions
• Work with the design/content team for high-performing ads
• Ensure ad copies and visuals follow brand guidelines

Budget & Account Management

• Manage and optimize daily & monthly budgets
• Maximize ROI and minimize wasted spend
• Maintain quality scores and relevance

Skills & Qualifications Required Skills

• Strong hands-on experience in Google Ads, Meta Ads & Merchant Center
• Proven track record of producing sales through paid campaigns
• Ability to analyze data and take decisions to improve ROAS
• Knowledge of conversion tracking, attribution & performance funnels
• Experience in e-commerce advertising (preferred)

Preferred Skills

• Google Ads & Meta Blueprint certifications
• Experience with landing page optimization
• Knowledge of Shopify/WooCommerce funnels

Salary & Benefits

• ₹25,000 – ₹35,000 per month
• Attractive performance incentives
• Growth-oriented work environment

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Paid time off

Work Location: In person