Job
Description
WE'RE HIRING – Performance Marketing Specialist (3–4 Years Exp.) Location: Mohali (Onsite) Experience Required: 3 to 4 Years Shift: Onsite Notice Period: Immediate to 15 Days Preferred About the Role: We’re looking for a highly skilled Performance Marketing Specialist with 3–4 years of proven experience managing paid campaigns across Google Ads, Amazon Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms . The candidate should be analytical, ROI-focused, and hands-on with full-funnel paid marketing strategies in both B2C and B2B spaces. Key Responsibilities: Strategize, execute, and manage paid ad campaigns across Google (Search, Display, YouTube, Shopping), Meta, Amazon Sponsored Ads, LinkedIn, Bing, etc. Manage campaign setup, keyword research, targeting, bidding strategies, and daily optimization. Ensure high performance across platforms with a strong focus on ROAS, CPA, CPL, and CTR . Collaborate with content/design teams for ad creatives and landing page optimization. Regularly A/B test creatives, placements, and audience segments. Set up and manage conversion tracking, pixels, event tracking , and audience segmentation using Google Tag Manager and GA4 . Analyze campaign data, generate reports, and present actionable insights to improve campaign effectiveness. Optimize product listings and placements for Amazon Ads to boost conversions and sales. Stay updated with the latest trends, algorithm changes, and tools in the digital advertising space. ✅ Requirements: 3–4 years of hands-on experience in performance marketing. Proficiency in Google Ads, Amazon Sponsored Ads, Meta Ads , and other major ad platforms. Strong analytical skills with experience in using Google Analytics (GA4) , Google Tag Manager , and ad dashboards. Proven track record of managing high-budget, multi-channel campaigns . Excellent understanding of conversion funnels, customer journey mapping, remarketing , and segmentation. Strong communication and reporting skills. Bonus Points for: Certifications in Google Ads, Meta Blueprint, Amazon Ads, or LinkedIn Ads. Experience with eCommerce platforms (Amazon, Shopify, WooCommerce) . Familiarity with marketing automation tools or CRM like HubSpot, Zoho, or Klaviyo. What You'll Get: Competitive salary and performance-based incentives Exposure to international clients and premium ad accounts Supportive team culture and continuous learning opportunities Chance to work on cutting-edge ad technologies and strategies Job Type: Full-time Pay: ₹12,086.30 - ₹40,753.16 per month Schedule: Day shift Night shift Work Location: In person
