Job
Description
About Truedeal Truedeal is a leading travel and travel-related financial services company, established in 2015. We specialize in Foreign Currency Exchange, Forex Cards, Remittance, Visa Services, Sightseeing, Air Tickets, Hotel Bookings, Land & Holiday Packages, Travel Insurance, Transfers, and Cruise Bookings —offering customers the ultimate travel experience. We are now looking for a Performance Marketing Specialist to fuel our digital growth and lead our marketing campaigns with innovation and precision. Role Overview The Performance Marketing Specialist will be responsible for developing and executing data-driven campaigns across digital platforms to boost Truedeal’s online visibility, drive customer acquisition, and maximize ROI. This is a strategic and analytical role that involves continual optimization, innovation, and alignment with the latest trends in the digital marketing space. Key Responsibilities Performance Strategy Development: Design and implement comprehensive, result-oriented performance marketing strategies. Multi-Channel Campaign Management: Plan, execute, and monitor campaigns across Google Ads, Bing Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X , and other relevant platforms. App Marketing Expertise: Create and optimize campaigns to drive app installs, in-app actions, and engagement. Data Analytics & Optimization: Leverage tools like Google Analytics, Google Tag Manager , and others to analyze performance and optimize campaigns based on insights. Budget & ROI Management: Allocate and manage campaign budgets efficiently with a strong focus on Cost Per Acquisition (CPA) and overall Return on Investment (ROI) . A/B Testing & Campaign Optimization: Run continuous experiments (A/B tests, creatives, placements) to refine campaign effectiveness and conversion rates. Innovation & Trend Adoption: Identify new performance channels, tools, and strategies to stay ahead of the curve and drive competitive advantage. Cross-Team Collaboration: Work closely with the leadership, content, and creative teams to align campaigns with broader brand and business objectives. Reporting & Strategic Recommendations: Generate actionable performance reports and present data-backed insights to stakeholders to guide future strategy. Preferred Candidate Profile Education: Bachelor's or Master’s degree in Marketing, Business Administration , or a related field. Experience: 2–4 years of hands-on experience in performance marketing , preferably in the travel, fintech, or ecommerce sectors. Skills & Expertise: Strong knowledge of PPC, SEO, mobile marketing, and paid social . Expertise in Google Ads, Meta Ads, GA4, GTM , and mobile ad platforms. Proficient in performance tracking tools, attribution models, and UTM frameworks. Excellent analytical and problem-solving skills. Strong communication and storytelling abilities. Strategic thinker with a bias for execution and a growth mindset. Adaptive, innovative, and always updated with digital marketing trends. Why Join Truedeal? Fast-growing and dynamic company in the travel-tech space Opportunity to work on impactful campaigns and new product launches Collaborative, inclusive, and innovative work environment Competitive salary and performance-linked incentives Access to cutting-edge tools and resources Job Types: Full-time, Permanent Pay: ₹11,829.72 - ₹40,542.99 per month Benefits: Paid time off Schedule: Day shift Supplemental Pay: Performance bonus Ability to commute/relocate: Noida Sector 62, Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Work Location: In person Application Deadline: 16/06/2025 Expected Start Date: 16/06/2025
