Performance Marketing

Key Responsibilities :

1. Be accountable for all PPC campaigns (search, display, YouTube & P-Max, Meta ads)

• Hands-on experience with Google Adwords (search, Shopping, Perf Max & YT) and Meta marketing

• Develop, implement, and manage paid search and paid social campaigns to generate high- quality leads

• Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives

• Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping)

• Expertise in Meta (Facebook and Instagram) advertising, including:

Facebook Ads Manager

Instagram Ads

Audience Insights and Custom Audiences

Retargeting and Lookalike Audiences

Dynamic Ads

Video Ads

Strong understanding of all Google Ads formats, including:

Search Ads

Display Ads

Video Ads (YouTube)

2. Reviewing end-to-end PPC strategy and execution on Google and Meta

• Strategizing, creating, and managing campaigns across various digital channels

• Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI

• Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes

• Driving improvements in ROI and cost per acquisition (CPA) across all channels

• Extensive experience in running tests & experiments, bidding strategies and attribution tools

3.Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads.

• Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness

4.Budget planning and implementation schedules to achieve revenue goals

• Manage budget allocations, bid strategies, and optimize for ROI

• Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner

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6. A little bit of everything

• Design and develop different messaging strategies for key stakeholders

• Identify and evaluate new digital technologies and web analytics tools

• Work closely with the wider marketing team to optimize audience and communication strategies

• Collaborate with the content and design teams to create compelling ad creatives and landing page