Performance marketing (Meta ads & Google ad)

Company Description

Go Green Group is a renowned infrastructure company that specializes in developing esteemed residential projects in Hyderabad and Secunderabad. The company is built on a foundation of delivering high-quality construction with an emphasis on affordability, investment value, and sustainable living. With a strong focus on environmental preservation, Go Green Group integrates eco-friendly materials and lush greenery into its projects, ensuring minimal impact on the ecosystem. Known for transparency and a commitment to high standards, the company continues to inspire others by demonstrating the harmony between quality construction and sustainability.

Role Description

This is a full-time, on-site position for a Performance Marketing Specialist with a focus on Meta Ads and Google Ads. The role is based in Hyderabad and involves planning, executing, and optimizing paid marketing campaigns to drive traffic, engagement, and conversions. The Specialist will analyze data to measure campaign performance, provide actionable insights, and ensure alignment with overall company objectives. Additional responsibilities include staying updated with digital marketing trends and contributing to the development of performance marketing strategies that align with the company's goals.

Qualifications

• Strong Analytical Skills and a data-driven mindset to evaluate campaign performance and optimize outcomes.
• Proficiency in Data Analysis and Performance Testing to ensure high ROI for marketing campaigns.
• Effective Communication skills for collaborating with teams and stakeholders to articulate insights and strategies clearly.
• Experience in Performance Management with expertise in running and managing Meta and Google Ads campaigns.
• Familiarity with digital marketing tools, campaign tracking, and reporting platforms is a plus.
• Bachelor's degree in Marketing, Business, or a related field is preferred.
• Proficiency in staying updated with the latest digital marketing trends and technologies.