Performance Marketing

• Align campaigns to

  specialty-specific goals

  (e.g., cardiology, ortho, fertility).
• Focus on

  lead generation

  for appointments, consultations, health check-ups.
• Run

  Google Search Ads

  targeting high-intent keywords (e.g., Best neurologist near me).
• Use

  Meta (Facebook/Instagram) Ads

  for awareness, events, and health packages.
• Utilize

  LinkedIn Ads

  for B2B (e.g., diagnostics, corporate health tie-ups).
• Implement

  local SEO

  strategies (Google Business Profile, location keywords).
• Run

  email/WhatsApp drip campaigns

  for follow-ups, reminders, and promotions.
• Segment and personalize communication based on

  specialty or patient type

  .
• Track KPIs:

  CPL, booking rate, ROAS, bounce rate, conversion rate

  .
• Use tools:

  Google Analytics (GA4), SEMrush etc

• Build dashboards for

  monthly performance reporting to unit heads

  .
• Create trust-driven creatives:

  doctor intro videos, patient testimonials, accreditations

  .
• Ensure compliance with

  healthcare advertising norms

  (avoid misleading claims).
• Leverage

  patient stories

  and health awareness content for organic and paid use.
• Collaborate with

  local influencers or health/wellness content creators

  .
• Promote seasonal or campaign-based offerings

Interested Candidates can share their CV to mgrrecruit@mehtahospital.com