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Pepsico
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Performance Marketing Manager

Performance Marketing Manager

Pepsico

4 - 9 years

11 - 15 Lacs

Hyderabad

Posted:7 hours ago| Platform:

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Skills Required

performance marketing marketing campaigns app marketing ecommerce marketing digital marketing ppc google adwords marketing campaigns online marketing smm smo search engine marketing social media marketing sem pay per click seo facebook marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Overview
Hands-on key role to plan, manage, execute and optimize performance marketing campaigns across India BU focusing on key retailers across Q-commerce, eGrocery & Pureplay primarily. This role will be responsible for working closely with the eComm commercial lead to understand objectives, priority products and budgets in order to launch campaigns that deliver results. Responsibilities
Campaign planning

Partner with commercial teams to understand objectives, challenges, priorities and budgets

Conduct forecasting for annual and monthly budgets

Ensure deployment of best practices in all performance and on-platform search campaigns across markets

Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion

Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share

Campaign execution

Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands

Keyword Research and Ad Copy Development for search campaigns

Manage and maintain campaign budgets or spend summaries

Track and analyze campaign data to achieve business goals

Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines

Lift & shift learnings across campaigns while planning and delivering the marketing strategies

Reporting and optimization

Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions

Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search

Work closely with analytics and data science teams to discover, test data driven ways to optimize performance

Stay up to date with developments in performance marketing and the competitive landscape

Qualifications
Qualifications/Requirements

4+ years experience working within eCommerce marketing. Working on Amazon marketing services a plus

Understanding of eCommerce landscape in India

Good understanding of PPC/CPC/CPM models

Good analytical, numerical, and reporting skills but also creative mindset

Good verbal and written communication with excellent English

Strong Microsoft Office skills especially Excel & ppt

Ability to navigate & influence matrix organization from distance - connect with both management team level as well as operational level

Sense for organizational dynamics, ability to build strong relationships and influence

Candidate profile

Hands-on as well as strategic

Flawless execution

Get things done (fast) mindset

Top analytical skills finding insights & actions from Data

Curious, fast learner

Team player & strong influencer

Work with local teams from distance

Ability to work independently as well as in a team

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Performance Marketing Manager