Performance Marketing Manager - Meta Ads

Performance Marketing Manager (Meta Ads)

About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a Series B funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment by 2024. We are backed by some top VCs such as Prime Venture Partners and global entrepreneurs such as Binny Bansal, Deep Kalra, Gokul Rajaram and Shirish Nandkarni.

The company has been on a profitability and improvement journey for the past 2 years. The company achieved cashflow break-even in Q1 of FY 2024-25 and is now growing steadily month-on-month. The company is at an ARR of 120 Cr and aims to reach 400 Cr with 20% EBITDA in the next 3 years.

Come, join a passionate team of over 500 young and energetic team members and 3500+ expert teachers on this roller coaster ride to build the most loved brand for kids who will move the world!

Roles and Responsibilities:

The performance marketing manager for Meta Ads will have complete ownership of Meta Ads channel spanning over multiple geographies and categories.

This is an individual contributor role with cross cross-functional interface with other stakeholders, including extensive collaboration with the creative team. The incumbent should be a full funnel marketer with deep expertise in performance marketing channels. The role will expand into category management and accountability of other channels over time.

The key roles and responsibilities include

1) Performance Marketing

- Create and optimise Meta ads campaigns across different geographies and take ownership of key metrics such as ROAS and Demos

- Identify new opportunities for growth through new creatives, categories and geographies

2) Creative Analysis and Creation

- Analyse various creatives and identify key drivers for hook rates and hold rates

- Research new trends in Meta Creatives and come up with concept ideas for the Video creatives team

- Independently conceptualise and implement creative ads (static and videos) to augment the creative teams

3) Category Development

Work extensively on all levers to develop the category such as

- Messaging and communication

- Product packaging, pitch, pricing

- Lead to demo conduction levers

- Sales enablement

What are We Looking For

- A collaborative attitude with a problem solving mindset

- BTech from a tier 1 engineering institute such as IIT/ NIT/ DTU/ NSUT or equivalent

- 4-7 years of experience with a startup with deep experience in performance marketing are creative development

- Excellent analytical ability

What are the behavioral attributes that we are looking for

- A keen desire to build products for a fast-growing Series B funded startup

Founder's mindset

Kindly reach out to [HIDDEN TEXT]