Performance Marketing Manager

Performance Marketing Manager

Company: Bun Makkhan Chai (BMC)

Job Location: Bareilly, Uttar Pradesh

Experience Required: 3–5 Years (Minimum 3 years of relevant experience)

About the Role

Bun Makkhan Chai is looking for a result-oriented Performance Marketing Manager to plan, execute and optimize digital advertising campaigns. The ideal candidate should have hands-on experience in managing paid campaigns, generating quality leads, increasing customer acquisition and driving measurable business growth.

Key Responsibilities

• Plan and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram) and other relevant digital platforms.
• Develop performance marketing strategies to increase brand awareness, customer acquisition, online orders and outlet footfall.
• Manage advertising budgets and optimise campaigns to achieve better ROAS, ROI and cost per acquisition.
• Monitor and analyse campaign performance using Google Analytics 4 (GA4), Google Tag Manager and other analytics tools.
• Conduct audience research, keyword planning, retargeting, A/B testing and campaign optimisation.
• Coordinate with the creative and social media teams to develop effective ad creatives, landing pages and campaign content.
• Track key performance metrics, prepare weekly and monthly reports, and recommend improvement strategies.
• Plan location-based digital campaigns for existing outlets, new outlet launches and business expansion initiatives.

Required Qualifications & Skills

• Graduate or postgraduate degree in Marketing, Business Administration, Digital Marketing or a related field.
• Minimum 3 years of hands-on experience in performance marketing or paid digital advertising.
• Strong practical knowledge of Google Ads, Meta Ads Manager and campaign optimisation.
• Working knowledge of GA4, Google Tag Manager, Meta Pixel, conversion tracking and remarketing.
• Experience in managing advertising budgets and analysing ROAS, CPA, CPL, CTR and conversion rates.
• Good analytical, communication, coordination and problem-solving skills.
• Proficiency in MS Excel or Google Sheets for campaign reporting.

Preferred Experience

• Experience in the Food & Beverage (F&B), QSR, restaurant, retail or e-commerce industry.
• Experience in local area marketing, lead generation and multi-location campaigns.
• Knowledge of landing page optimisation and marketing analytics dashboards.

What We Are Looking For

A hands-on professional who can independently manage digital advertising campaigns, take ownership of marketing budgets, analyse results and deliver measurable business outcomes.

Application Requirement: Candidates should be able to explain previous campaign performance and share relevant campaign results or portfolio examples during the interview.

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person