Performance Marketing Lead (E-Commerce)

As a Performance Marketing Lead in E-Commerce, you will be responsible for developing and executing comprehensive digital marketing strategies that align with business objectives. This includes creating and implementing digital marketing plans utilizing channels such as SEO, SEM, social media, email marketing, and content marketing. You will oversee the creation of engaging and relevant content for various digital platforms, ensuring consistency in brand messaging and tone. Additionally, you will develop and execute social media strategies to increase brand awareness, engagement, and lead generation across platforms. In this role, you will plan and execute effective email marketing campaigns, ensuring proper segmentation, personalization, and analysis of performance metrics. You will monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts, providing regular reports and insights to the leadership team. Efficiently managing the digital marketing budget to ensure maximum ROI and cost-effectiveness in all campaigns will also be a key responsibility. To be successful in this role, you should have at least 5 years of experience in a similar role in the e-Commerce industry and hold a Bachelor's degree in Marketing, Business, or a related field. Proven experience as a Digital Marketing Manager or similar role is required, along with a solid understanding of digital marketing techniques, SEO, SEM, and social media platforms. Strong analytical skills and the ability to use data to inform strategy and decision-making are essential. Excellent written and verbal communication skills, creative thinking, and problem-solving abilities are also important. It is crucial to stay up-to-date with the latest trends and best practices in digital marketing to excel in this position.,