Performance Marketing Intern

Position:

Department:

Location:

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Role Overview

at least 1 year of hands-on experience

Key Responsibilities

1. Campaign Setup & Support

• Assist in setting up campaigns on Google, Meta, and YouTube.
• Build keyword lists, ad groups, audience segments, and basic ad copies.
• Coordinate with designers for banners, videos, and creative assets.
• Support landing page recommendations and testing notes.
  

2. Daily Monitoring & Optimisation

• Review daily spends, CPC, CTR, impressions, search terms, and conversions.
• Flag performance issues proactively.
• Maintain daily/weekly optimisation sheets for senior managers.
• Assist with negative keyword cleanups, bid adjustments, and audience refinements.
  

3. Analytics & Reporting

• Assist in validating conversion tracking through GA4 and GTM.
• Prepare weekly and monthly performance reports.
• Learn to analyse funnel stages and contribute insights for improvement.
• Track ROAS, CPL, CPA, and other performance indicators.
  

4. Market Research & Competitor Insight

• Conduct keyword research and understand competitor bidding patterns.
• Analyse competitor ads, creatives, landing pages, and messaging styles.
• Track industry updates and platform changes for team knowledge.
  

5. Coordination & Documentation

• Prepare campaign briefs, QA checklists, and optimisation logs.
• Coordinate with internal departments (design, content, tech)
• Share performance summaries during internal review meetings.
  

Skills Required

• Minimum

  1 year experience

  in Google Ads or Meta Ads campaigns.
• Basic understanding of bidding, targeting, audience types, and campaign structures.
• Good with Excel/Google Sheets for data handling.
• Analytical mindset and ability to interpret numbers.
• Strong communication and coordination skills.
• Bonus: Knowledge of GA4, GTM, Looker Studio, Keyword Planner, etc.
  

What You Will Learn

• End-to-end performance marketing process.
• Advanced campaign structuring, scaling, and optimisation.
• Conversion tracking, event setups, and analysis.
• Creative testing frameworks and landing page optimisation.
• Exposure to multi-industry client accounts under MBO.
  

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 1 year of hands-on experience in performance marketing.
• Any Google/Meta certification is a plus.
  

Intern Performance KPIs

• Accuracy in tasks and reporting.
• Learning curve and contribution to optimisations.
• Ownership, responsibility, and communication.
• Quality of competitor research and insights.
• Support efficiency for senior team members.