Performance Marketing - Google & Meta Ads Expert

As a Google & Meta Advertising Expert working with Deepak Bajaj and his team in a fast-growing company in Gurgaon, you will play a vital role in developing and implementing effective paid advertising strategies across Google Ads and Meta Ads platforms. Your responsibilities will include managing ad campaigns, optimizing ad creatives, and leveraging audience targeting tools to enhance brand awareness, lead generation, and sales. - Create, manage, and optimize multiple ad campaigns, ad groups, and ad creatives to achieve campaign objectives - Continuously monitor campaign performance metrics and make data-driven adjustments to optimize results - Utilize audience targeting tools and segmentation techniques to reach specific demographics, interests, and behaviors - Collaborate with the creative team to develop compelling ad copy, visuals, and video content - Conduct A/B tests on different ad variations to determine the most effective messaging, calls to action, and creative formats - Work with the marketing team to ensure landing pages effectively capture leads or sales at various stages of the sales funnel - Develop and implement strategic re-marketing campaigns to re-engage website visitors who haven't converted - Generate regular reports to track campaign performance, identify areas for improvement, and demonstrate ROI of paid advertising efforts - Minimum 2-3 years of experience managing paid advertising campaigns on Google Ads and Meta Ads platforms - Strong understanding of campaign optimization techniques including keyword research, audience targeting, ad copywriting, landing page optimization, and bid strategies - Proven track record of driving measurable results through paid advertising campaigns - Excellent analytical and problem-solving skills to translate data insights into actionable recommendations - Strong collaboration skills to work effectively with internal teams such as marketing, sales, and creative,