Performance marketing - Google Ad Search Expert

Company: Rio Money

Location: HSR Layout, Bengaluru

Work Model: Full-time (5 days in-office)

Candidates must complete this form to be reviewed (COPY PASTE THIS LINK): https://forms.gle/fraEWhRbNvbLoALE9

About the Role

We're hiring a Google Ads Specialist to scale acquisition for our fintech product. You will manage end-to-end Search campaigns, optimise CAC, improve lead quality, and work closely with the growth team to scale performance marketing with focus on Google.

Key Responsibilities

Plan, launch & optimize Google Search campaigns

Conduct keyword research & competitor analysis

Improve CTR, Quality Score, CPA/CAC & conversion rates

Run A/B tests on ads & landing pages

Track performance via Google Ads, GA4 & internal dashboards

Own CAC, CVR, ROAS & funnel optimisation metrics

Requirements

2-4 years hands-on Google Ads Search experience with budget management

Strong acquisition & performance marketing background

Strong analytical, quantitative skills

Solid understanding of match types, bidding, tracking & optimisation

Strong communication & reporting skills

Freelancers eligible if available full-time

About us:

Rio money is a leading fintech which issues credit cards for UPI payments in partnership with Yes Bank. Our App has garnered more than 10 Lac users in the last one year, and is scaling massively in the credit over UPI ecosystem. We also issue personal loans in partnership with various banks like IDFC and NBFCs