Performance Marketing Executive

As a Performance Marketing Associate – D2C, you will be responsible for managing and optimising paid advertising campaigns across Google Ads and Meta Ads for Direct-to-Consumer (D2C) brands. You will support campaign planning, execution, budget management and performance analysis to drive sales, improve ROAS and achieve business objectives. This is a hands-on execution role for someone with 1–2 years of experience in performance marketing, preferably working with D2C brands. You should have a strong understanding of paid media, e-commerce customer acquisition and performance metrics, along with the ability to translate campaign data into actionable insights.

Key Responsibilities

● Campaign Management: Set up, manage and optimise campaigns across Google Ads and Meta Ads for D2C brands.

● Performance Optimisation: Monitor campaigns regularly and optimise them to improve ROAS, reduce CPA and drive online sales.

● Budget Management: Assist with budget allocation, pacing and spend optimisation across campaigns.

● Performance Analysis: Track and analyse campaign metrics, including ROAS, CPA, CTR, CPC, CPM, CVR and revenue.

● Reporting: Prepare regular performance reports and share insights, observations and optimisation recommendations.

● Creative Testing: Collaborate with creative teams to test ad creatives, copy, hooks, formats and messaging to improve campaign performance.

● Audience & Keyword Research: Conduct audience research, keyword analysis and competitor research to identify growth opportunities.

● D2C Growth: Understand e-commerce funnels, customer acquisition, retargeting and conversion optimisation to support brand growth.

● Campaign Testing: Execute A/B tests across creatives, audiences, bidding strategies and campaign structures.

● AI Adoption: Use AI tools to support research, reporting, data analysis, creative ideation and workflow efficiency.

● Team Collaboration: Work closely with senior team members and internal stakeholders to ensure timely campaign execution and continuous improvement.

Qualifications & Skills Must-Have

● 1–2 years of experience in performance marketing or paid media.

● Experience working with D2C brands is strongly preferred.

● Hands-on experience with Google Ads and Meta Ads.

● Understanding of e-commerce advertising, customer acquisition and conversion funnels.

● Good understanding of performance metrics such as ROAS, CPA, CTR, CPC, CPM, CVR and conversion value.

● Basic understanding of campaign budgeting, bidding strategies, audience targeting and retargeting.

● Experience analysing campaign data and identifying optimisation opportunities.

● Familiarity with GA4 and basic conversion tracking concepts.

● Strong analytical skills and attention to detail.

● Good communication, coordination and problem-solving skills.

● Willingness to learn, experiment and take ownership of assigned campaigns.

● Familiarity with AI tools for research, analysis and creative workflows.

Work Location: In person