Performance Marketing Executive

Urgent Hiring

Performance Marketing Executive

Job Summary

We are looking for a data-driven and results-oriented Performance Marketing Executive to join our Digital Marketing team. The ideal candidate will be responsible for planning, executing, optimizing, and analyzing paid advertising campaigns across multiple digital platforms. The candidate should have hands-on experience in managing performance marketing campaigns and driving measurable business growth through paid media.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital platforms.
• Monitor campaign performance and optimize for maximum ROI, ROAS, and lead generation.
• Conduct keyword research, audience targeting, and competitor analysis.
• Manage campaign budgets and ensure cost-effective spending.
• Create and test ad copies, creatives, landing pages, and audience strategies through A/B testing.
• Track campaign performance using Google Analytics, Google Tag Manager, Meta Events Manager, and other reporting tools.
• Generate daily, weekly, and monthly performance reports with actionable insights.
• Collaborate with the Content, Design, SEO, and Web Development teams to improve campaign performance.
• Set up and manage conversion tracking, pixels, events, and UTM parameters.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• Ensure campaigns meet client objectives and business KPIs.

Required Skills

• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of Google Analytics (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio.
• Understanding of conversion tracking, pixels, events, and remarketing strategies.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.
• Proficiency in Microsoft Excel and Google Sheets.
• Ability to manage multiple campaigns and meet deadlines.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
• 1–3 years of experience in Performance Marketing or Paid Media.
• Google Ads and Meta Blueprint certifications are an added advantage.

Preferred Skills

• Experience with e-commerce performance marketing.
• Knowledge of Shopify, WooCommerce, or marketplace advertising.
• Familiarity with CRM tools and marketing automation platforms.
• Basic understanding of SEO and landing page optimization.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Click-Through Rate (CTR)
• Conversion Rate
• Lead Quality
• Campaign ROI
• Budget Utilization and Optimization
• Client Satisfaction and Campaign Performance

Why Join Us?

• Work with a fast-growing Digital Marketing Company.
• Opportunity to manage campaigns across multiple industries.
• Collaborative and innovative work environment.
• Career growth and continuous learning opportunities.
• Competitive salary with performance-based incentives.

Salary: As per company standards and experience.

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance

Work Location: In person