Performance Marketing Executive

Job Description – Performance Marketing Executive

Job Title: Performance Marketing Executive
Experience: 3+ Years
Work Location: Bangalore
Employment Type: Full-Time

Job Overview

We are looking for a results-driven and data-oriented Performance Marketing Executive with 3+ years of experience in planning, executing, managing, and optimizing digital advertising campaigns across various platforms.

The ideal candidate should have hands-on experience in paid advertising, lead generation, campaign optimization, audience targeting, and performance analytics, with a strong focus on achieving business objectives and maximizing ROI.

Key Responsibilities

• Plan, execute, and manage performance marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other relevant digital platforms.
• Develop and implement paid media strategies to drive website traffic, quality leads, conversions, and revenue.
• Monitor and optimize campaigns to improve CTR, CPC, CPL, CPA, ROAS, and overall campaign performance.
• Conduct audience research, competitor analysis, keyword research, and A/B testing.
• Manage campaign budgets and ensure optimal utilization of advertising spends.
• Create and optimize ad campaigns, including targeting, creatives, ad copies, and landing pages.
• Track and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and platform analytics.
• Generate regular performance reports and provide actionable insights to improve campaign effectiveness.
• Collaborate with the content, creative, sales, and business development teams to achieve marketing goals.
• Stay updated with the latest digital marketing trends, platform updates, and advertising best practices.

Required Skills & Qualifications

• Minimum 3+ years of hands-on experience in Performance Marketing / Digital Marketing.
• Strong expertise in Google Ads and Meta Ads (Facebook & Instagram).
• Experience in lead generation, conversion campaigns, and customer acquisition.
• Good understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Knowledge of SEO, landing page optimization, and digital marketing funnels.
• Experience in campaign budget planning, optimization, and ROI analysis.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in Excel / Google Sheets and performance reporting.
• Excellent communication, problem-solving, and coordination skills.

Preferred Qualifications

• Google Ads and Meta Blueprint certifications.
• Experience handling multiple campaigns and managing significant advertising budgets.
• Knowledge of remarketing, retargeting, and marketing automation tools.
• Experience working with CRM platforms and tracking lead quality and conversions.

Key Performance Indicators (KPIs)

• Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
• Return on Ad Spend (ROAS).
• Lead Generation and Conversion Rates.
• Click-Through Rate (CTR) and Cost Per Click (CPC).
• Campaign ROI and overall marketing efficiency.
• Quality of leads and contribution to business growth.

What We Are Looking For

A proactive and performance-focused professional who can take ownership of digital advertising campaigns, make data-driven decisions, experiment with new strategies, and consistently deliver measurable business results.

Work Location: Bangalore
Experience Required: 3+ Years

Pay: ₹40,000.00 - ₹65,000.00 per month

Application Question(s):

• How many Years of Performance Marketing Experience ?
• Are you able to join immediately
• Do you have own Device (Laptop) for Working.

Work Location: In person