Performance Marketing Executive

Job Title: Performance Marketing Executive

Location: BangaloreDepartment: Digital Marketing

About the Role

We are looking for a data-driven Performance Marketing Manager to lead paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other digital platforms. The ideal candidate should have a strong analytical mindset, creative problem-solving skills, and the ability to drive measurable ROI through digital channels.

Key Responsibilities

• Plan, execute, and optimize performance campaigns across platforms such as:

• Google Ads (Search, Display, YouTube)

• Meta Ads (Facebook & Instagram)

• LinkedIn Ads

• Other platforms: Programmatic, Quora, Reddit, etc. (as relevant)

• Develop full-funnel campaign strategies — from awareness to conversion.

• Set up, manage, and monitor campaign budgets and bids to achieve optimal CPA/CPL/ROAS.

• Analyze campaign performance data, identify trends, and provide actionable insights.

• Work closely with the creative and content teams to develop high-performing ad creatives and landing pages.

• A/B test ad copies, creatives, audience segments, and landing pages to maximize performance.

• Implement and maintain tracking and attribution using tools like GTM, GA4, Meta Pixel, and UTM parameters.

• Prepare regular campaign performance reports and dashboards for management review.

• Collaborate with SEO, CRM, and design teams to ensure an integrated digital marketing approach.

• Stay updated with the latest trends and updates in digital advertising platforms and algorithm changes.

Key Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.

• 2–3 years of experience in performance/digital marketing.

• Hands-on experience managing paid campaigns on Google Ads, Meta, and LinkedIn.

• Strong knowledge of analytics tools such as Google Analytics (GA4), Tag Manager, and Data Studio.

• Proficiency in A/B testing, retargeting, and funnel optimization.

• Excellent analytical and reporting skills with advanced knowledge of Excel or Google Sheets.

• Certification in Google Ads and Meta Blueprint (preferred).

• Experience in B2B/B2C paid marketing, preferably in [industry type, e.g., SaaS / Manufacturing / Healthcare / E-commerce].

Performance Metrics (KPIs)

• Cost Per Lead (CPL) / Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Conversion Rate (CVR)

• Click-Through Rate (CTR)

• Lead Quality Score

• Campaign ROI

Why Join Us

• Opportunity to work with a fast-growing digital marketing team.

• Exposure to multi-channel campaign management and high-budget ad operations.

• Dynamic, data-driven environment where performance and creativity go hand-in-hand.

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person