Performance Marketing Execution & Channel Manager

Personality Rich Talks

The Performance Marketing Execution & Channel Manager is a hands-on, results-driven role responsible for the daily planning, execution, management, and optimization of all paid digital advertising campaigns. The primary goal is to drive high-quality leads for our adult and children's programs while aggressively optimizing the Cost Per Acquisition (CPA) across platforms.

1. Campaign Execution & Management (70% Focus):

• Hands-On Operation:

  Daily management and execution of paid campaigns across Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), and LinkedIn Ads.

• Budget Allocation:

  Manage assigned budget segments, ensuring optimal allocation based on real-time performance data to hit ROI and lead volume targets.

• Creative Testing:

  Design and execute rigorous A/B testing protocols for ad copy, creatives (video/static), headlines, and landing pages to continuously improve conversion rates.

• Optimization:

  Monitor campaign performance metrics (CPL, CTR, Conversion Rate, Quality Score) hourly and daily, implementing rapid adjustments to keywords, bids, placements, and audience targeting.

2. Audience Strategy & Segmentation:

• Develop advanced audience segmentation strategies, including lookalike audiences, custom audiences, and retargeting pools specific to our different programs (e.g., corporate professionals vs. public speaking aspirants).
• Conduct in-depth keyword research and competitive analysis to identify new growth opportunities and competitive advantages in the digital landscape.

3. Reporting & Analysis:

• Track, analyze, and report on key performance indicators (KPIs) and marketing metrics using Google Analytics 4 (GA4) and native platform dashboards.
• Translate complex data into actionable insights and strategic recommendations for the management team.
• Ensure accurate tracking implementation (pixel/tag placement) using Google Tag Manager (GTM) to maintain data integrity.

4. Collaboration & Asset Management:

• Work closely with the Content/Creative team to brief them on required ad creatives, specifically communicating performance trends and necessary creative pivots.
• Collaborate with the web development team to ensure landing pages are optimized for speed, mobile performance, and conversion (CRO).

• Experience:

  3-5 years of proven, hands-on experience managing and scaling paid media campaigns with substantial budgets (preferably in the EdTech or High-Value Service/Training sector).

• Technical Proficiency:

  Expert-level knowledge of

  Google Ads, Meta Ads Manager, and Google Analytics 4 (GA4)

  .

• Optimization Skills:

  Demonstrated ability to lower CPA and increase ROI through continuous optimization and testing.

• Data Driven:

  High proficiency in spreadsheet tools (Excel/Google Sheets) for data manipulation and analysis.

• Mindset:

  Must be proactive, highly analytical, and possess a strong sense of ownership and accountability for achieving measurable results.

Salary: 10-12LPA

• Be part of an organization that directly contributes to shaping India's future leaders.
• Work on a high-impact product with a mission to truly transform lives.
• Direct access to and mentorship from senior leadership, including Mr. Sanjeev Datta.
• Competitive salary and performance-based incentives.