Performance Marketing Associate - Google Ads Specialist

About the organization:

Through Bhanzu, we aim to eradicate math phobia and encourage careers in math and STEM fields among learners from across the world. Bhanzu is bridging the gap between dreams and competence, by enabling students to realize their full potential and introduce them to science, coding and AI, through the lens of math.

Website

Location

Role

Responsibilities:

• Work on the creation, execution, and maintenance of PPC Ads campaigns in Google ads.
• Generate qualified leads according to the provided targets
• Proficiency in Keywords research and keywords competition Analysis
• Knowledge of Analytic tools like Google Analytics, Appsflyer, etc.
• Conduct A/B testing for social media and various ad campaigns
• Manage and report on budget planning/performance of ad campaigns
• Work on calculating and reporting on matters related to ad ROI, CPL, and similar parameters related to the ad campaigns
• Perform and report on ad quality analysis
• Create a campaign expense sheet on a timely basis
• Work on implementing automation techniques on emerging trends
• Execute the strategies for the formation and placement of various lead magnets on various websites and social media channels
• Create, design, execute, monitor, and analyze successful email marketing campaigns
• Execute message campaigns through automation tools
• Monitor, respond and engage with the online community daily

Qualifications:

• Minimum 1+ years of experience in Digital/Social Media at an agency/brand.
• A Bachelor's degree is a must
• Should be ready to work from the office in Bangalore from Monday to Saturday.
• Should be good with the basics of Excel
• Should be willing to work on US Shift