Performance Marketing Associate. Google Ads.

About the organization

Bhanzu is a Math EdTech company which has recently raised a Series B round led by Epiq Capital with participation from Z3 partners and existing investors and is rapidly scaling across geographies with online live classes and games.

Website

Role: Performance Marketing Executive/Google Ads

Location: Bangalore, HSR Layout.

Responsibilities:

• Work on the creation, execution, and maintenance of PPC Ads campaigns in Google ads.
• Generate qualified leads according to the provided targets
• Proficiency in Keywords research and keywords competition Analysis
• Knowledge of Analytic tools like Google Analytics, Appsflyer, etc.
• Conduct A/B testing for social media and various ad campaigns
• Manage and report on budget planning/performance of ad campaigns
• Work on calculating and reporting on matters related to ad ROI, CPL, and similar parameters related to the ad campaigns
• Perform and report on ad quality analysis
• Create a campaign expense sheet on a timely basis
• Work on implementing automation techniques on emerging trends
• Execute the strategies for the formation and placement of various lead magnets on various websites and social media channels
• Create, design, execute, monitor, and analyze successful email marketing campaigns
• Execute message campaigns through automation tools
• Monitor, respond and engage with the online community daily

Qualifications:

• A Bachelor's degree is a must
• Should be ready to work from the office in Bangalore from Monday to Saturday.
• Should be good with the basics of Excel