Performance Marketer_FB & Google Ad Expert

As a candidate for this role, you should possess strong expertise in managing various types of online advertising campaigns, including Facebook Ads, Google Ads, and Bing Ads. Your proficiency in optimizing and running these campaigns will be crucial in driving successful outcomes for our projects. Additionally, you are expected to have a deep understanding of server-side tracking techniques, Customer API (CAPI), and Server-to-Server Tracking and Postback (STAPE) methods. Your knowledge and experience in implementing these advanced tracking methods will play a key role in ensuring accurate data collection and analysis for our advertising initiatives. Furthermore, you should demonstrate proficiency in setting up tracking and analytics tools via Google Tag Manager (GTM). Your ability to effectively configure tracking tags and triggers through GTM will be essential in monitoring and measuring the performance of our online campaigns. Moreover, a solid understanding of GA4 (Google Analytics 4) is required for this role. Your familiarity with the latest features and functionalities of GA4 will enable you to generate valuable insights into user behavior, campaign performance, and overall digital marketing strategies. Overall, your expertise in online advertising platforms, advanced tracking methods, tag management systems, and analytics tools will be instrumental in driving the success of our digital marketing initiatives.,