Performance Marketer / Growth Hacker

Job Description

WHAT WILL BE YOUR MISSION AT SLURRP FARM? - To create and implement strategy for paid media across social and display channels for Slurrp Farm's D2C Website - Build Slurrpfarm's online presence while maintaining efficiency and ROI - Use data supported marketing to identify trends and key opportunities for innovation across buyer's journey. OUTCOMES: WHAT ARE YOU GOING TO DO AT SLURRP FARM? Grow website sales to 2X in 4 months - Develop and implement marketing campaigns across integrated channels - Identify key audience growth opportunities and transform these in effective campaigns - Track and keep a dashboard of key financials that the team need on a daily/weekly/ monthly basis and ensure these are kept up to date by you - Monitor and Maintain ROI above 3X across channels - Optimize campaigns across multiple channels to deliver ROI - Analyze and use customer research, hard data and metrics to assess efficacy of marketing campaigns - Increase channels of media buying from current social & google to at least 6-7. COMPETENCIES: ROLE RELATED COMPETENCIES - Increase footprint across search, display, social, affiliate and retargeting networks - Partner cross functionally with Brand, Product and Website teams - Channel feedback of campaigns back to the Brand team every week - Do bi weekly sessions on creatives and strategies of competitors and identify messaging - Work with the team to build the creative bank for 3 months - Reporting on daily, weekly and monthly basis - Develop reports on performance of campaigns at various frequency - Proposition of strategies and projections for coming months 1. Experience 2. Analytical skills 3. ROI seeker 4. Organisation/Planning 5. Tenacity and Relenteless 6. Proactivity 7. Critical thinking - You bring deep understanding of PPC channels like FB, Instagram, Google, You Tube - You are able to structure and process qualitative or quantitative data, and draw conclusions from it. Exhibit a probing mind and achieve penetrating insight. You are numbers focussed always - You handle the marketing budget as if it were your own money. You plan strategically and monitor your campaigns very closely - Your ability to plan, be organised and be on top of schedules is exceptional. You are proactive, focus on key priorities - You are very focussed on making your targets, and relentlessly chase the goal - You understand your mission and outcomes, and act proactively. You do not need to be chased or told what to do; instead you bring your ideas to the company - You are a logical thinker and a naturally deep thinker - we will interview you for this CULTURE COMPETENCIES: 1. Customer Obsessed 2. 100% Commitment 3. Lifelong Learner 4. Bias for Execution 5. Agile 6. Honest and Integrity 7. Teamwork.