Performance / Digital Marketer

2 - 5 years

0 Lacs

Posted:2 weeks ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Performance / Digital Marketer

Google Ads, SEO and social media. The ideal candidate is data-driven, comfortable running

lead generation and maximum ROAS

Role Overview

The Performance / Digital Marketer will plan, execute and optimise paid and organic campaigns for

qualified traffic, leads

and sales

Profiles.

Key Responsibilities

1. Paid Advertising Meta & Google

Meta (Facebook/Instagram) campaigns

awareness.

Google Ads

required).

conversion tracking, pixels, custom events and remarketing

audiences

CPC, CTR, CPL, conversions and ROAS

2. SEO On-Page & Off-Page

keyword research

on-page SEO

image alt tags.

off-page SEO

content outreach.

Google Search Console and Google Analytics

3. Social Media Management & Organic Marketing

monthly content calendars

LinkedIn, etc.).

Coordinate with designers for posts, reels and ad creatives.

captions, hooks, CTAs and basic ad copy

reach, engagement and followers

Google Business Profiles

Update NAP details, categories, photos, services and regular posts.

improve local rankings and review volumes

5. Lead Funnels & Reporting

lead funnels

lead quality, CPL and closing ratios

weekly and monthly performance reports

Continuously test creatives, audiences and landing pages to improve results.

6. Collaboration & Strategy

graphic designers and web developers

and landing experiences.

new opportunities and gaps

budget allocation

Must-Have Skills

25 years

Meta Ads Manager

Google Ads

on-page and off-page SEO

social media pages

Comfortable with tools like:

Google Analytics (preferably GA4)

Google Search Console

Google Tag Manager

analytical mindset

Good-to-Have

service-based or high-ticket businesses

email marketing, WhatsApp campaigns or basic automation tools

content strategy and funnel-based marketing

Requirements

Marketing, Business, Communications or related field

equivalent experience).

successful campaigns

plus).

on-site, full-time

New Delhi 110070.

  • Strong communication skills and ability to work under pressure

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